Oktopost vs Publer (2025 Comparison)
Oktopost is a powerful social media management tool for B2B marketers, offering advanced analytics and CRM integrations. Its robust scheduling features make it ideal for managing multiple accounts efficiently.
- Advanced analytics and reporting.
- Comprehensive CRM integrations.
- Robust scheduling features.
- Steep learning curve for new users.
- Higher cost for small businesses.
Free plan?
NoStarting price
$55.00 per month
Publer is a user-friendly social media management tool, perfect for small businesses. Its affordable pricing and efficient content recycling make it a great choice for managing social media effortlessly.
- User-friendly interface.
- Affordable for small businesses.
- Efficient content recycling.
- Limited advanced features.
- Basic analytics compared to competitors.
Free plan?
YesStarting price
$5.00 per monthWhat is Oktopost?
Oktopost is a comprehensive social media management platform designed for B2B marketers. It helps businesses streamline their social media activities, from scheduling posts to analyzing performance. With Oktopost, you can manage multiple social media accounts, track engagement, and generate leads. Its robust analytics provide insights into your social media strategy, helping you make data-driven decisions. Oktopost's integration capabilities with CRM and marketing automation tools make it a valuable asset for businesses looking to enhance their social media presence and drive results.
What is Publer?
Publer is a versatile social media management tool that simplifies the process of scheduling and publishing content across various platforms. It offers features like post recycling, bulk scheduling, and a user-friendly interface, making it ideal for small businesses and individual users. Publer's collaboration tools allow teams to work together seamlessly, while its analytics provide insights into post performance. With Publer, you can efficiently manage your social media presence, save time, and focus on creating engaging content.
Pros and Cons of Oktopost vs Publer
Pros & Cons of Oktopost
- Oktopost provides detailed analytics and reporting features that allow businesses to track engagement, measure ROI, and make data-driven decisions. This is particularly beneficial for B2B marketers looking to optimize their social media strategy.
- Oktopost integrates seamlessly with CRM and marketing automation tools, enhancing its utility for businesses. This integration capability allows for streamlined workflows and improved lead management.
- Oktopost offers advanced scheduling features, including bulk scheduling and calendar views, making it easy to plan and automate social media content across multiple accounts.
- Oktopost's feature-rich interface may require a learning curve for new users, which can be a barrier for those unfamiliar with social media management tools.
- Oktopost's pricing may be higher than some small businesses can afford, making it less accessible for those with limited budgets.
Pros & Cons of Publer
- Publer's clean and intuitive interface makes it easy for users to navigate and manage their social media accounts, regardless of their level of expertise.
- Publer offers a cost-effective solution for small businesses, providing essential features at a price point that is accessible for those with limited budgets.
- Publer excels in content recycling, allowing users to repurpose and schedule evergreen content effortlessly, saving time and maximizing content reach.
- While Publer offers essential features, it lacks some of the advanced functionalities that larger businesses may require, such as CRM integrations and lead tracking.
- Publer's analytics are basic compared to competitors like Oktopost, which may limit the insights available to users looking for in-depth performance analysis.
Oktopost vs Publer: At A Glance
Value to Price
Oktopost offers a robust set of features that justify its pricing, especially for B2B marketers looking for comprehensive social media management. Publer, on the other hand, provides a more budget-friendly option with essential features, making it suitable for small businesses. If you're looking for a cost-effective solution with essential features, Publer might be the better choice.
Ease of Use
Publer shines in terms of ease of use with its intuitive interface, making it accessible for users with varying levels of expertise. Oktopost, while feature-rich, may require a learning curve for new users. If you prioritize a user-friendly experience, Publer is likely the better option.
Functionality
Oktopost excels in functionality, offering advanced features like CRM integration and lead tracking, which are crucial for B2B marketers. Publer provides essential functionalities suitable for small businesses and individual users. If you need advanced features for B2B marketing, Oktopost is the superior choice.
Scalability
Oktopost is designed to scale with your business, making it ideal for growing companies with increasing social media needs. Publer, while scalable, is more suited for smaller operations. If your business is expanding and requires scalable solutions, Oktopost is the better fit.
Integrations
Oktopost offers extensive integration options with CRM and marketing automation tools, enhancing its utility for businesses. Publer provides basic integrations, sufficient for small businesses. If you require extensive integrations, Oktopost is the better option.
Customer Support
Both Oktopost and Publer offer reliable customer support, but Oktopost provides more comprehensive support options, including dedicated account managers for enterprise clients. If you need extensive support, Oktopost is the better choice.
Security
Oktopost prioritizes security with robust measures, making it suitable for businesses handling sensitive data. Publer also offers good security features, but Oktopost's advanced security makes it the better choice for security-conscious businesses.
Overall Rating
Oktopost scores higher overall due to its advanced features and scalability, making it ideal for B2B marketers. Publer, with its ease of use and affordability, is better suited for small businesses and individual users.
Oktopost vs Publer: A Detailed Breakdown of Key Features
Post Scheduling
Oktopost offers advanced post scheduling features, allowing you to plan and automate your social media content with precision. Its calendar view and bulk scheduling options make it a powerful tool for managing multiple accounts. Publer also provides robust scheduling capabilities, with an intuitive interface that simplifies the process. If you need advanced scheduling features, Oktopost is the better choice, but for ease of use, Publer excels.
Analytics
Oktopost's analytics are comprehensive, providing detailed insights into your social media performance. You can track engagement, measure ROI, and generate reports to inform your strategy. Publer offers essential analytics, suitable for small businesses. If you require in-depth analytics, Oktopost is the superior option.
Collaboration Tools
Both Oktopost and Publer offer collaboration tools that facilitate teamwork. Oktopost's features are more advanced, with options for assigning tasks and managing workflows. Publer's collaboration tools are user-friendly and ideal for small teams. If you need advanced collaboration features, Oktopost is the better choice.
Content Recycling
Publer excels in content recycling, allowing you to repurpose and schedule evergreen content effortlessly. Oktopost also offers content recycling, but Publer's features are more intuitive and accessible. If content recycling is a priority, Publer is the better option.
User Interface
Publer's user interface is clean and intuitive, making it easy for users to navigate and manage their social media accounts. Oktopost's interface is feature-rich but may require a learning curve. If you prioritize a user-friendly interface, Publer is the better choice.
Mobile App
Both Oktopost and Publer offer mobile apps that allow you to manage your social media on the go. Publer's app is more user-friendly, with a streamlined design that simplifies mobile management. If you need a mobile app that's easy to use, Publer is the better option.
Pricing Comparison of Oktopost and Publer
We’ve compiled the pricing tables and highlighted the key features of both Oktopost and Publer to aid in your decision-making process. Let’s explore what each platform has to offer.
Oktopost Pricing Plans
- 15 Social Profiles for diverse platform management.
- Social Publishing to schedule and post content.
- Social Inbox for managing messages and interactions.
- Campaign Analytics to track performance metrics.
- 25 Social Profiles for extended reach.
- 5 Advocate Users to amplify brand message.
- Conversion Tracking to measure campaign success.
- Lead Capture to grow potential customer base.
- 50 Social Profiles for extensive social presence.
- 25 Advocate Users to enhance brand advocacy.
- Integration with Act-On, Marketo, Eloqua, Salesforce.
- Roles and Permissions for secure access control.
- Teams feature for organized group management.
- Social Board for comprehensive social insights.
- Sales Insight to drive sales strategies.
- Account Manager for personalized support.
Publer Pricing Plans
- Schedule up to 10 posts per account.
- Access to 1 user and 1 workspace.
- 24-hour post history storage.
- Ideal for individuals starting on social media.
- Schedule first comments and threads.
- Eternal posts history for easy access.
- Unlimited workspaces and media storage.
- Trending social media posts and news.
- In-depth analytics insights for performance.
- Find best times to post for engagement.
- Competitor analysis for strategic advantage.
- PDF and CSV analytics reports.
- 1:1 onboarding for personalized setup.
- Prioritized support for quick assistance.
- Unlimited daily posting for extensive reach.
- Early access to new features.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.
Oktopost or Publer: Which One Matches Your Business Needs?
Choose Oktopost If You Need ...
- Advanced analytics and reporting
If you need **advanced analytics and reporting** to track engagement and measure ROI, Oktopost is the better choice. Its comprehensive analytics provide detailed insights into your social media performance, helping you make data-driven decisions.
- Comprehensive CRM integrations
If you require **comprehensive CRM integrations** to streamline workflows and improve lead management, Oktopost is the superior option. Its integration capabilities enhance its utility for businesses looking to connect with other tools.
Choose Publer If You Need ...
- User-friendly interface
If you prioritize a **user-friendly interface** that simplifies social media management, Publer is the better choice. Its clean and intuitive design makes it easy for users to navigate and manage their accounts.
- Affordable for small businesses
If you're looking for an **affordable solution for small businesses**, Publer is the ideal option. It offers essential features at a price point that is accessible for those with limited budgets.
Frequently Asked Questions
Which tool is better for B2B marketers?
Is Publer suitable for small businesses?
Does Oktopost offer CRM integrations?
Can Publer handle content recycling?
Which tool offers better analytics?
Is there a learning curve with Oktopost?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
