68 Pinterest Statistics for 2025

Pinterest User Demographics

Understanding the Pinterest audience helps businesses tailor their strategies.

1. Pinterest has over 500 million active monthly users worldwide. The platform continues to grow as a top choice for visual discovery. (Statista)
2. 60% of Pinterest users are women. The platform remains especially popular among female audiences. (Hootsuite)
3. 40% of new Pinterest sign-ups in 2024 were men. Male engagement on the platform is steadily increasing. (Pinterest)
4. 35% of Pinterest users are between 25 and 34 years old. Millennials make up the largest demographic on the platform. (Statista)
5. International users account for 75% of Pinterest’s audience. Global adoption drives the platform’s growth. (Pinterest)

Pinterest Engagement Statistics

Pinterest is a highly engaging platform for users and brands.

1. Users spend an average of 14.2 minutes per visit on Pinterest. This surpasses many other social media platforms. (Statista)
2. 80% of Pinterest users discover new brands or products on the platform. It serves as a primary tool for product discovery. (Pinterest)
3. 2 billion searches are conducted on Pinterest each month. Users actively seek inspiration and ideas. (Hootsuite)
4. 97% of Pinterest searches are unbranded. Brands can attract users through content rather than name recognition. (Pinterest)
5. Pins with videos see 2x higher engagement rates. Dynamic content captures attention and drives interaction. (Statista)

Business and Marketing on Pinterest

Pinterest is a powerful platform for businesses to drive traffic and sales.

1. 85% of weekly Pinterest users make purchasing decisions based on pins. Visual content influences buying behavior. (Pinterest)
2. Pinterest drives 33% more referral traffic than Facebook. It is a top-performing platform for organic reach. (Hootsuite)
3. Advertisers on Pinterest see a 2.3x higher return on ad spend compared to other platforms. Targeted ads resonate with intent-driven audiences. (Statista)
4. Pins with product tags increase click-through rates by 35%. Shoppable content enhances user engagement. (Pinterest)
5. Brands with consistent pinning schedules see 3x more monthly impressions. Regular activity builds visibility. (Hootsuite)

Pinterest Trends and Popular Categories

Understanding trending topics helps brands align with user interests.

1. Home décor is the most popular category on Pinterest. It accounts for 30% of all searches. (Statista)
2. Beauty-related pins saw a 25% increase in engagement in 2024. Tutorials and product recommendations dominate. (Pinterest)
3. DIY and crafting pins grew by 18% in engagement. Creative content appeals to a wide audience. (Hootsuite)
4. Sustainability-focused content saw a 20% rise in searches. Eco-conscious users prioritize green living ideas. (Pinterest)
5. Fitness and wellness pins experienced a 22% increase in views. Topics like yoga, meal prep, and mindfulness resonate. (Statista)

Pinterest and Mobile Usage

Mobile optimization is essential for reaching Pinterest users effectively.

1. 85% of Pinterest users access the platform via mobile devices. Mobile-friendly content ensures better engagement. (Hootsuite)
2. Mobile pins drive 70% of all engagement on Pinterest. Vertical images and optimized designs perform best. (Statista)
3. Pins with text overlays perform 20% better on mobile devices. Clear messaging enhances visibility and interaction. (Pinterest)
4. 80% of video views on Pinterest occur on mobile. Mobile-friendly video content aligns with user preferences. (Hootsuite)
5. Mobile app users are 2x more likely to save pins compared to desktop users. Easy access encourages interaction. (Statista)

Future Trends on Pinterest

Emerging trends highlight opportunities for growth on the platform.

1. Pinterest predicts a 30% increase in searches for AR-powered pins by 2025. Interactive and immersive content attracts attention. (Pinterest)
2. AI-driven personalization boosts pin recommendations by 25%. Enhanced algorithms improve user experiences. (Gartner)
3. Sustainability-focused brands on Pinterest see 20% higher engagement. Eco-conscious messaging aligns with audience values. (Nielsen)
4. Live shopping pins are expected to grow by 22%. Real-time commerce bridges discovery and purchase. (Statista)
5. Collaborative boards see a 15% increase in usage. Shared spaces encourage community interaction and co-creation. (Pinterest)