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12 Best Mailchimp Alternatives of 2025

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Author

Martin Lunendonk

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Looking for an alternative to Mailchimp? While Mailchimp is a popular choice for email marketing with its user-friendly interface and robust automation features, it might not be the best fit for everyone.

If you're seeking more advanced segmentation, better integration options, or more flexible pricing tiers, exploring other email marketing platforms makes sense.

Top Alternatives for Mailchimp

Top Mailchimp Alternatives

4.9

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Simplest Setup

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MailerLite

MailerLite offers a streamlined email marketing experience with a focus on simplicity and effectiveness, while Mailchimp provides a more feature-rich platform. MailerLite is ideal for beginners, offering ease of use and affordability.

  • Affordable pricing plans.
  • Intuitive user interface.
  • Strong email automation features.
  • Limited advanced features.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$10 per month
4.8

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Best For Social Media Integration

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ActiveCampaign

ActiveCampaign excels in automation and CRM, offering a more comprehensive suite of tools than Mailchimp. While Mailchimp is user-friendly and great for beginners, ActiveCampaign provides advanced features for businesses seeking to enhance their marketing strategies.

  • Advanced automation capabilities.
  • Strong CRM integration.
  • Wide range of templates.
  • Steep learning curve.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$15 per month
4.7

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Best For Client Work

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GetResponse

GetResponse offers a more comprehensive suite of marketing tools compared to Mailchimp, with advanced automation and webinar hosting. It's ideal for businesses seeking to enhance their marketing strategies with robust features and integrations.

  • Robust webinar hosting capabilities.
  • Advanced marketing automation tools.
  • Wide range of templates available.
  • Complex interface for new users.
  • Limited CRM functionalities.

Free plan?

Yes

Starting price

$15.6 per month
4.7

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Best Value

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Moosend

Moosend offers a user-friendly interface and powerful automation, while Mailchimp provides a broader range of features. Moosend is ideal for those seeking simplicity and efficiency, whereas Mailchimp suits users needing extensive customization options.

  • Affordable for small businesses.
  • Easy-to-use drag-and-drop editor.
  • Strong customer support.
  • Limited third-party integrations.
  • Basic reporting features.

Free plan?

Yes

Starting price

$7 per month
4.5

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Best AI-Powered Tools

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Constant Contact

Constant Contact offers a more user-friendly experience with excellent support, while Mailchimp provides a broader range of features. If you value simplicity and assistance, Constant Contact is a great choice for your email marketing needs.

  • Strong customer support.
  • Easy-to-use interface.
  • Wide range of templates.
  • Limited automation features.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$12 per month
4.5

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Best Marketing And SEO Tools

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Drip

Drip excels in e-commerce marketing automation, offering advanced tools for personalized customer journeys. Mailchimp provides a broader range of marketing solutions, but Drip's specialization in e-commerce makes it a top choice for online retailers.

  • Advanced segmentation options.
  • Strong e-commerce integrations.
  • Powerful automation capabilities.
  • Steep learning curve.
  • Higher cost for small businesses.

Free plan?

Yes

Starting price

$39 per month
4.5

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Simplest Page Editing

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SendPulse

SendPulse offers a versatile multi-channel marketing platform, integrating email, SMS, and web push notifications. While Mailchimp excels in email marketing, SendPulse provides a broader reach, making it ideal for businesses seeking comprehensive engagement strategies.

  • Multi-channel marketing capabilities.
  • Strong automation features.
  • Affordable pricing plans.
  • Complex interface for beginners.
  • Limited advanced features.

Free plan?

Yes

Starting price

$8 per month
4.4

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Best For Beginners

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Brevo

Brevo offers a more intuitive and user-friendly experience compared to Mailchimp, with seamless CRM integration and advanced personalization options. It's perfect for those who prioritize ease of use and effective campaign management.

  • User-friendly interface for beginners.
  • Comprehensive automation features.
  • Strong email deliverability rates.
  • Limited advanced analytics.
  • Fewer integrations than competitors.

Free plan?

Yes

Starting price

$8.08 per month
4.4

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Best For Website Customization

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Benchmark Email

Benchmark Email offers a streamlined approach to email marketing, focusing on simplicity and effectiveness. While Mailchimp provides a broader range of features, Benchmark Email excels in user-friendliness and straightforward campaign management, making it a great choice for those who value simplicity.

  • User-friendly interface.
  • Strong email deliverability.
  • Wide range of templates.
  • Limited automation features.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$13 per month
4.3

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Best For Automated Scheduling

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Omnisend

Omnisend excels in multichannel marketing, offering seamless integration of email, SMS, and social media. While Mailchimp is strong in email marketing, Omnisend provides a more unified approach, making it ideal for businesses seeking comprehensive marketing solutions.

  • Excellent for e-commerce businesses.
  • Seamless multi-channel marketing.
  • User-friendly automation workflows.
  • Limited customization options.
  • Higher cost for advanced features.

Free plan?

Yes

Starting price

$16 per month
4.3

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Best For Portfolio Websites

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Klaviyo

Klaviyo offers superior data-driven marketing capabilities, while Mailchimp provides a more generalized approach. Klaviyo excels in personalization and e-commerce integration, making it ideal for businesses focused on detailed customer engagement.

  • Excellent for e-commerce marketing.
  • Advanced segmentation features.
  • Strong analytics and reporting.
  • Complex interface for beginners.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$45 per month
4.3

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Best For Large Enterprises

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AWeber

AWeber offers a more intuitive email marketing experience, while Mailchimp provides a broader range of features. AWeber excels in simplicity and ease of use, making it ideal for those who prefer straightforward campaign management.

  • Strong customer support.
  • User-friendly interface.
  • Wide range of templates.
  • Limited automation features.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$12.49 per month

What To Look For In A Great Alternative To Mailchimp?

Mailchimp is a go-to for many due to its ease of use, but as your business grows, you might need more advanced features. Finding an alternative that overcomes Mailchimp's limitations—while offering enhanced segmentation, integration, and automation—can set your marketing efforts up for long-term success. Here are the essential factors to consider when evaluating Mailchimp alternatives.

  • Advanced Segmentation

    Seek platforms that offer detailed segmentation capabilities, allowing you to target specific audience groups with precision. The best Mailchimp alternatives should provide dynamic segmentation, behavioral targeting, and advanced filtering options to enhance your marketing strategy.

  • Integration Options

    Choose tools that seamlessly integrate with your existing systems, such as CRM, e-commerce platforms, and social media. The top Mailchimp alternatives should offer a wide range of integrations to streamline your workflow and enhance productivity.

  • Automation Flexibility

    Look for platforms that offer robust automation features, enabling you to create complex workflows and automate repetitive tasks. The best Mailchimp alternatives should provide customizable automation templates, triggers, and actions to optimize your marketing efforts.

  • Customizable Templates

    Opt for tools that offer a variety of customizable templates, allowing you to create visually appealing emails that align with your brand. The top Mailchimp alternatives should provide drag-and-drop editors, HTML editing, and responsive design options for greater creative freedom.

  • Analytics and Reporting

    Prioritize platforms with comprehensive analytics and reporting features, enabling you to track campaign performance and make data-driven decisions. The best Mailchimp alternatives should offer real-time analytics, custom reports, and A/B testing capabilities to optimize your marketing strategy.

  • Mobile Optimization

    Ensure the platform you choose offers mobile optimization features, allowing you to create emails that look great on any device. The top Mailchimp alternatives should provide responsive design options, mobile previews, and testing tools to ensure a seamless user experience.

  • Social Media Integration

    Select tools that offer social media integration, enabling you to expand your reach and engage with your audience across multiple channels. The best Mailchimp alternatives should provide social sharing options, social media tracking, and integration with popular platforms like Facebook and Twitter.

  • CRM Integration

    Look for platforms that integrate with your CRM system, allowing you to manage customer relationships and track interactions seamlessly. The top Mailchimp alternatives should offer CRM integration, contact syncing, and lead scoring features to enhance your marketing efforts.

  • Custom Reporting

    Choose tools that offer custom reporting features, enabling you to create reports tailored to your specific needs. The best Mailchimp alternatives should provide customizable dashboards, data visualization options, and export capabilities for greater insights into your marketing performance.

  • API Access

    Opt for platforms that offer API access, allowing you to integrate with other tools and customize your marketing workflows. The top Mailchimp alternatives should provide comprehensive API documentation, developer support, and integration options to enhance your marketing strategy.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.