47 Local SEO Statistics for 2025

The Rising Importance of Local SEO

Local search is essential for businesses targeting geographically specific audiences.

1. 46% of Google searches are for local information. Consumers frequently search for nearby services and businesses. (HubSpot)
2. "Near me" searches have grown by 136% in recent years. These searches emphasize the need for location-based optimization. (Think with Google)
3. 92% of users choose businesses on the first local SERP. Ranking prominently in local search is critical for conversions. (SEO Tribunal)
4. 78% of local mobile searches lead to offline purchases. Optimizing for local search bridges online discovery with in-store actions. (Think with Google)
5. 76% of people visit a business within 24 hours of a local search. Local SEO drives immediate customer action. (Think with Google)

Google My Business (GMB) Statistics

Optimizing your Google My Business (GMB) profile is key to local SEO success.

1. Businesses with complete GMB profiles are 70% more likely to attract location visits. Accurate information encourages in-person engagement. (Google)
2. 5% of GMB views result in a call, click, or request. Optimized profiles drive user action. (BrightLocal)
3. 64% of consumers use GMB to find contact details. Ensure your profile has updated phone numbers, addresses, and hours. (BrightLocal)
4. Photos in GMB listings increase clicks by 42%. Visual content enhances engagement and attracts customers. (Google)
5. Businesses with reviews on GMB see 2x more conversions. Positive reviews build trust and influence decisions. (BrightLocal)

Mobile and Local SEO

Mobile usage is intrinsically tied to local search.

1. 59% of all website traffic comes from mobile devices. A mobile-optimized site is essential for local users. (Statista)
2. 76% of mobile users search for local businesses while on the go. Mobile-friendly design ensures better local engagement. (Think with Google)
3. 70% of mobile users contact a business directly from search results. Click-to-call and location buttons drive immediate action. (Search Engine Journal)
4. 61% of users are more likely to contact mobile-friendly businesses. Poor mobile experiences lead users to competitors. (Think with Google)

Reviews and Local SEO

Customer reviews are a cornerstone of local search rankings and trust-building.

1. 79% of users trust online reviews as much as personal recommendations. Positive reviews can convert hesitant customers. (BrightLocal)
2. Local businesses with 4+ stars get 70% more clicks. High ratings significantly boost engagement. (Search Engine Journal)
3. 85% of consumers read at least 10 reviews before deciding. Encourage customers to leave detailed, authentic feedback. (BrightLocal)
4. Responding to reviews increases trust by 30%. Engaging with reviewers demonstrates transparency and care. (Google)
5. Reviews account for 16% of local SEO ranking factors. Regularly soliciting and managing reviews boosts visibility. (Moz)

Local Search Behavior Insights

Understanding consumer habits can refine your local SEO strategy.

1. 72% of local searchers visit a store within 5 miles. Visibility in geographically targeted searches is vital for foot traffic. (Think with Google)
2. 30% of mobile searches are location-based. Catering to location-specific queries drives traffic and conversions. (Google)
3. 93% of people check reviews before buying locally. Online reputation management is crucial for success. (BrightLocal)
4. 62% of customers disregard businesses with no online presence. Even small businesses need a strong digital footprint. (Think with Google)

Voice Search and Local SEO

Voice search is transforming how users interact with local search results.

1. 27% of mobile voice searches are for local information. Natural language optimization ensures compatibility with voice queries. (Google)
2. 58% of consumers use voice search to find local businesses. Adapting to this growing trend increases visibility. (BrightLocal)
3. Voice search results are 50% more likely to come from featured snippets. Structured data and concise answers improve rankings. (Backlinko)
4. “Near me” queries in voice search are growing 3x faster than text-based searches. Focus on conversational keywords for voice optimization. (Think with Google)

Local Pack and SERP Features

Appearing in the local pack greatly enhances visibility and engagement.

1. Businesses in the local pack see 80% higher click-through rates. Being in the top three results drives significant traffic. (Moz)
2. 75% of users never scroll past the first local pack. Optimizing for this feature ensures better exposure. (BrightLocal)
3. Local pack visibility depends 25% on NAP consistency. Ensure Name, Address, and Phone number information is accurate across platforms. (Moz)
4. Listings with rich snippets get 45% more clicks. Including photos, reviews, and business hours makes your listing more attractive. (Search Engine Journal)

Social Media’s Role in Local SEO

Social platforms complement local SEO efforts by driving awareness and engagement.

1. 54% of social users search for local businesses on platforms like Facebook. A strong social presence supports your SEO strategy. (Statista)
2. Social shares increase site traffic by 22%. Increased visibility improves search rankings and local discoverability. (Hootsuite)
3. Posting local events boosts engagement by 34%. Highlighting community involvement attracts nearby audiences. (Sprout Social)

Content Marketing for Local SEO

Local content attracts relevant audiences and boosts search rankings.

1. 61% of mobile searchers want customized local content. Blogs, guides, and location-specific pages meet this demand. (HubSpot)
2. Businesses with location-focused landing pages see 48% higher traffic. Tailored content improves rankings for local queries. (BrightEdge)
3. Including location keywords boosts SERP visibility by 23%. Incorporate geographic terms naturally within your content. (Ahrefs)
4. Updating local content increases traffic by 32%. Regularly refreshing pages keeps them relevant. (HubSpot)