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12 Best Klaviyo Alternatives of 2025

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Author

Martin Lunendonk

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Looking for an alternative to Klaviyo? While Klaviyo is a powerful tool for email marketing with its robust automation and segmentation features, it might not be the best fit for everyone.

If you're seeking more intuitive interfaces, better integration options, or more budget-friendly solutions, exploring other email marketing platforms makes sense.

Top Alternatives for Klaviyo

Top Klaviyo Alternatives

4.6

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Best for Comprehensive Features

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ActiveCampaign

ActiveCampaign offers a robust automation suite and CRM, while Klaviyo excels in email marketing. ActiveCampaign's integrations and analytics provide a comprehensive solution for businesses seeking to enhance customer interactions.

  • Advanced automation capabilities.
  • Strong CRM integration.
  • Great for small to medium businesses.
  • Steep learning curve.
  • Higher pricing for advanced features.

Free plan?

Yes

Starting price

$15 per month
4.4

0

Best for Automation

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GetResponse

GetResponse offers a versatile marketing platform with tools like webinars and landing pages, while Klaviyo excels in email marketing. Choose GetResponse for a broader marketing approach or Klaviyo for email-focused strategies.

  • All-in-one marketing platform.
  • Excellent webinar hosting features.
  • Strong email marketing capabilities.
  • Interface can be overwhelming.
  • Limited third-party integrations.

Free plan?

Yes

Starting price

$15.6 per month
4.4

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Best for Simplicity

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MailerLite

MailerLite offers a simpler, more affordable email marketing solution, while Klaviyo provides advanced features for larger businesses. MailerLite is ideal for those seeking ease of use and cost-effectiveness, whereas Klaviyo excels in detailed analytics.

  • Affordable for small businesses.
  • User-friendly interface.
  • Strong email automation features.
  • Limited advanced features.
  • Fewer integrations available.

Free plan?

Yes

Starting price

$10 per month
4.3

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Best for Budget-Friendly Plans

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Moosend

Moosend offers a user-friendly interface and powerful automation tools, while Klaviyo provides more advanced features for seasoned marketers. Moosend is ideal for those seeking simplicity and efficiency, whereas Klaviyo suits those needing in-depth customization.

  • Affordable pricing for small businesses.
  • Intuitive drag-and-drop editor.
  • Strong automation features.
  • Limited advanced reporting tools.
  • Fewer integrations than Klaviyo.

Free plan?

Yes

Starting price

$7 per month
4.3

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Best for Non-Technical Users

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Constant Contact

Constant Contact offers a user-friendly interface and robust event management tools, while Klaviyo excels in automation and advanced analytics. Choose Constant Contact for simplicity and ease, or Klaviyo for more complex marketing needs.

  • Strong customer support.
  • Easy-to-use interface.
  • Good for event marketing.
  • Limited automation features.
  • Higher cost for advanced features.

Free plan?

Yes

Starting price

$12 per month
4.2

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Best for E-commerce

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Omnisend

Omnisend offers a user-friendly interface and robust automation features, making it ideal for businesses seeking simplicity. Klaviyo provides more advanced features but can be complex. Choose Omnisend for ease and efficiency in marketing.

  • Great for e-commerce businesses.
  • Comprehensive automation workflows.
  • Strong SMS marketing features.
  • Limited customization options.
  • Can be pricey for small businesses.

Free plan?

Yes

Starting price

$16 per month
4.2

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Best for Advanced Segmentation

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Drip

Drip offers a more intuitive and streamlined experience compared to Klaviyo, making it ideal for businesses seeking powerful automation without complexity. Its seamless integrations and user-friendly design are perfect for enhancing marketing strategies.

  • Great for e-commerce marketing.
  • Advanced automation capabilities.
  • Strong segmentation features.
  • Steep learning curve.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$39 per month
4.1

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Best for Small Businesses

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Brevo

Brevo offers a more intuitive interface and seamless integrations, while Klaviyo provides advanced features for seasoned marketers. Brevo is ideal for those seeking simplicity and efficiency, making it a strong contender for businesses of all sizes.

  • User-friendly interface for beginners.
  • Comprehensive email automation features.
  • Strong customer support team.
  • Limited advanced analytics options.
  • Fewer integrations compared to Klaviyo.

Free plan?

Yes

Starting price

$8.08 per month
4.1

0

Best for Beginners

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Mailchimp

Mailchimp offers a user-friendly platform with strong email marketing tools, while Klaviyo excels in advanced automation. Mailchimp is perfect for beginners seeking simplicity, whereas Klaviyo suits those needing in-depth customization and analytics.

  • Wide range of templates available.
  • Strong brand recognition and trust.
  • Easy to use for small businesses.
  • Pricing can increase quickly.
  • Limited automation for advanced users.

Free plan?

Yes

Starting price

$13 per month
4.1

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Best for Design Flexibility

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Campaign Monitor

Campaign Monitor offers a user-friendly email marketing experience, while Klaviyo provides more advanced features. Campaign Monitor is ideal for those seeking simplicity and effectiveness, whereas Klaviyo suits users needing in-depth customization and analytics.

  • Beautiful email templates.
  • Strong customer support.
  • Good for design-focused campaigns.
  • Limited automation features.
  • Higher cost for advanced features.

Free plan?

Yes

Starting price

$12 per month
4.0

0

Best for CRM Integration

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Zoho Campaigns

Zoho Campaigns offers a more intuitive interface and seamless integration with Zoho products, while Klaviyo provides advanced analytics and customization. Choose Zoho for ease of use and integration, or Klaviyo for in-depth analytics.

  • Affordable for small businesses.
  • Strong integration with Zoho suite.
  • Good email automation features.
  • Limited third-party integrations.
  • Interface can be confusing.

Free plan?

Yes

Starting price

4.0

0

Best for Customer Support

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AWeber

AWeber offers a simpler, more intuitive email marketing experience, while Klaviyo provides advanced features for larger businesses. AWeber is perfect for those who value ease of use and straightforward functionality.

  • Strong customer support.
  • Good for small businesses.
  • Easy-to-use interface.
  • Limited advanced features.
  • Fewer integrations available.

Free plan?

Yes

Starting price

$12.49 per month

What To Look For In A Great Alternative To Klaviyo?

Klaviyo is renowned for its robust email marketing capabilities, but as your business grows, you might need more diverse features. Finding an alternative that overcomes Klaviyo's limitations—while offering enhanced integration, user-friendliness, and cost-effectiveness—can set your marketing efforts up for long-term success. Here are the essential factors to consider when evaluating Klaviyo alternatives.

  • Advanced Segmentation

    Seek platforms that offer detailed segmentation capabilities, allowing you to target specific customer groups with precision. The best Klaviyo alternatives should provide dynamic segmentation, behavioral tracking, and real-time data updates for more effective marketing campaigns.

  • Personalization Options

    Look for tools that offer extensive personalization features, enabling you to tailor content to individual customer preferences. Top alternatives should support dynamic content, personalized recommendations, and automated triggers to enhance customer engagement.

  • Comprehensive Analytics

    Choose platforms with robust analytics tools that provide insights into campaign performance and customer behavior. The best alternatives should offer real-time reporting, customizable dashboards, and predictive analytics to inform your marketing strategies.

  • Multi-Channel Marketing

    Opt for solutions that support multi-channel marketing, allowing you to reach customers through various touchpoints. Leading alternatives should integrate email, SMS, social media, and more to create cohesive and effective marketing campaigns.

  • User-Friendly Interface

    Prioritize tools with intuitive interfaces that simplify campaign creation and management. The top Klaviyo alternatives should offer drag-and-drop editors, pre-built templates, and easy navigation to streamline your marketing processes.

  • Integration Capabilities

    Select platforms that seamlessly integrate with your existing tools and systems. The best alternatives should support a wide range of integrations, including CRM, eCommerce, and analytics platforms, to enhance your marketing ecosystem.

  • Scalability

    Ensure the platform can grow with your business, offering scalable solutions that accommodate increasing demands. The ideal Klaviyo alternatives should provide flexible plans, robust infrastructure, and advanced features to support your expanding marketing needs.

  • Automation Features

    Look for tools with powerful automation capabilities to streamline your marketing efforts. The best alternatives should offer automated workflows, trigger-based actions, and AI-driven recommendations to optimize your campaigns.

  • Customizable Templates

    Choose platforms that offer a variety of customizable templates to suit your brand's aesthetic. Leading alternatives should provide a range of design options, including drag-and-drop editors and HTML customization, for greater creative control.

  • Customer Support

    Consider tools with reliable customer support to assist you with any issues or questions. The top Klaviyo alternatives should offer multiple support channels, including live chat, email, and phone support, to ensure you receive timely assistance.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.