47 Internet Usage Statistics for 2025

Global Internet Usage Statistics

The internet’s reach continues to expand across the globe.

1. 5.6 billion internet users worldwide. Over 70% of the global population is now connected online. (Statista)
2. Internet penetration is at 73%. Growing accessibility drives connectivity in emerging markets. (We Are Social)
3. Asia accounts for 54% of users. The region dominates internet usage, reflecting its large population. (Internet World Stats)
4. 3.3 billion new users in 10 years. Rapid adoption has more than doubled the global user base since 2015. (Statista)
5. Average daily internet usage is 6 hours. Users spend a quarter of their day connected. (DataReportal)

Mobile Internet Usage

Mobile devices dominate internet access in 2025.

1. 63% of internet traffic comes from mobile. Smartphones are the primary tool for online access. (StatCounter)
2. 7.5 billion mobile subscriptions globally. Many users own multiple connected devices. (GSMA)
3. 78% of users prefer mobile browsing. Seamless experiences on smartphones drive higher engagement. (Think with Google)
4. Mobile internet speeds increased by 25%. Faster connectivity enhances browsing and streaming capabilities. (Ookla)
5. 90% of time on mobile is app-based. Apps dominate mobile usage, leaving little for web browsing. (App Annie)

Internet Usage by Age Group

Different age groups interact with the internet in unique ways.

1. 96% of Gen Z is online daily. Younger generations are digital natives with near-constant connectivity. (Pew Research)
2. Baby Boomers spend 3 hours daily online. Their usage has grown steadily, especially for social media and e-commerce. (Statista)
3. Millennials lead in online shopping. This group is most likely to make purchases via digital platforms. (BigCommerce)
4. 75% of Gen X uses social media. Social platforms are vital for communication and entertainment. (Hootsuite)
5. Seniors online increased by 50% since 2020. Accessibility improvements drive higher adoption among older users. (Pew Research)

Social Media and Internet Usage

Social platforms remain a cornerstone of online activity.

1. 59% of the global population uses social media. Nearly 4.8 billion people connect through these platforms. (We Are Social)
2. Average daily social media usage is 2.5 hours. Users dedicate significant time to sharing and consuming content. (DataReportal)
3. 95% of Gen Z uses social media weekly. Younger audiences are the most active users. (Statista)
4. TikTok saw a 115% user growth rate. Short-form video content continues to dominate. (Sensor Tower)
5. Facebook still leads with 3 billion users. It remains the largest social network by user count. (Meta)

Internet of Things (IoT) Statistics

IoT devices are transforming connectivity and daily life.

1. 15 billion IoT devices online in 2025. Connected gadgets range from smart homes to wearable tech. (Statista)
2. IoT traffic accounts for 25% of global internet. Smart devices contribute significantly to bandwidth usage. (Cisco)
3. Smart home adoption rose to 60%. Devices like thermostats and cameras are now mainstream. (PWC)
4. IoT device growth is 18% annually. Rapid adoption is driving innovation in connectivity. (IDC)
5. Security breaches affect 25% of IoT users. Protecting devices from cyber threats remains critical. (Kaspersky)

Streaming and Online Entertainment

Entertainment is one of the largest drivers of internet usage.

1. 82% of internet users stream videos weekly. Platforms like YouTube and Netflix dominate this category. (Statista)
2. Video streaming is 82% of global traffic. High-definition and live content drive this trend. (Cisco)
3. Music streaming grew by 50% in five years. Services like Spotify and Apple Music continue to gain users. (IFPI)
4. Gaming accounts for 15% of internet use. Online multiplayer games and eSports are key growth areas. (Newzoo)
5. Live streaming grew by 200% since 2020. Real-time interactions are transforming entertainment and engagement. (Streamlabs)

Online Search Behavior

Search engines remain integral to how users navigate the internet.

1. Google handles 92% of global searches. It dominates the search engine market share worldwide. (StatCounter)
2. Voice search accounts for 20% of queries. Smart assistants like Alexa and Siri shape search trends. (Think with Google)
3. 70% of users don’t go past page one. Ranking high on search engines is vital for visibility. (HubSpot)
4. Visual search grew by 45%. Tools like Google Lens make image-based searches more common. (Statista)
5. 88% of searches are on mobile. Mobile-first strategies are essential for search visibility. (Search Engine Journal)

E-commerce and Internet Usage

The internet has revolutionized how people shop and do business.

1. Global e-commerce sales reached $6 trillion. Online shopping continues to grow rapidly across all regions. (eMarketer)
2. 76% of consumers shop online monthly. Convenience and variety make digital shopping a preferred choice. (Statista)
3. Mobile accounts for 72% of e-commerce traffic. Smartphones dominate the online retail landscape. (BigCommerce)
4. 53% of purchases are influenced by online reviews. User feedback significantly impacts buying decisions. (BrightLocal)
5. B2B e-commerce grew by 18% annually. Businesses increasingly use online platforms to manage supply chains. (Statista)

Internet Usage and Work

The internet plays a central role in professional environments.

1. 70% of employees work remotely at least once a week. Digital tools enable flexible work arrangements. (McKinsey)
2. Zoom hosts 300 million daily participants. Video conferencing has become a staple of modern work life. (Zoom)
3. Collaboration tools saw 150% growth. Platforms like Slack and Teams streamline communication. (Gartner)
4. Cloud computing powers 94% of businesses. The internet is essential for data storage and access. (Flexera)
5. Average employee spends 5 hours online daily. The internet is integral to productivity and efficiency. (Statista)