Starting an online novelty store is about more than selling funny mugs or prank gifts—it’s about creating a personality-rich brand that attracts impulse buyers, gift givers, and loyal fans. Whether you’re focused on humor, pop culture, or collectibles, this guide walks you through how to launch and grow a successful novelty ecommerce store.
Define your novelty angle: sarcastic humor, meme culture, nerd fandoms, retro pop culture? Know your ideal buyer—young adults, coworkers, gag gifters, or Gen Z trend hunters?
Use Shopify for dropshipping ease and app integrations, or WooCommerce for more control. Look for themes that support bold visuals, upsells, and quick checkout flows.
Use print-on-demand for novelty shirts/mugs (Printify, Gelato), or source curated goods from wholesalers, Etsy makers, or global suppliers. Always vet for shipping speed and uniqueness.
Use humor in your product titles and descriptions. Include multiple images, size references, and use-case context. Add urgency (“Only 3 left!”) and social proof widgets for trust.
Offer free shipping thresholds and bundle deals. Use Stripe, PayPal, and Shop Pay. Include delivery estimates and transparent return policies.
Highlight top picks, trending collections, and seasonal gifts. Use bold graphics, GIF banners, and sticky CTAs. Make your value proposition instantly clear: “We sell the internet’s funniest gifts.”
Use tools like Klaviyo or Mailchimp to send launch announcements, “back in stock” alerts, and funny welcome sequences. Segment your list by interest (e.g., meme lovers vs collectors).
Use TikTok, Instagram Reels, or meme marketing to get attention. Collaborate with small creators or run a “Funniest Product Giveaway” to drive signups and shares.
Use abandoned cart emails, Facebook pixel retargeting, and personalized popups to bring visitors back. Include humor in your follow-up messages.
Release new products every 2–4 weeks. Use trends from Reddit, pop culture, or TikTok for inspiration. Spotlight new arrivals in email, social, and homepage updates.
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.