How to Start a Nail Business in 10 Simple Steps

1. Understand the Nail Industry

Before starting, research the nail industry to position yourself competitively.

1. Study market trends. Are gel nails, dip powders, or nail art gaining popularity in your area? Stay ahead of trends to offer in-demand services.
2. Analyze competitors. Visit local salons and analyze their service menus, pricing, and customer reviews. Find ways to differentiate your business.
3. Define your niche. Decide if your focus is luxury nail care, mobile services, bridal packages, or eco-friendly products. A clear niche sets you apart.

A deep understanding of the industry ensures you’re offering services that customers truly want.

2. Create a Business Plan

A business plan serves as a roadmap for your nail business.

1. Define your mission and goals. Write down what you want to achieve with your nail business. Are you looking to open a salon, rent a booth, or run a mobile business?
2. Estimate startup costs. Calculate costs for licenses, equipment, supplies, and marketing. Mobile nail businesses typically have lower startup costs than salons.
3. Set revenue goals. Determine how many clients you need per week to break even and make a profit.
4. Include marketing strategies. Detail how you’ll attract clients—social media, local partnerships, or discounts for referrals.

A strong business plan attracts potential investors and keeps you focused on growth.

3. Choose a Business Model

Your business model determines how you’ll operate and serve clients.

1. Home-based nail business. This is cost-effective but requires compliance with zoning laws and home business permits.
2. Mobile nail business. Offer convenience by traveling to clients. This is ideal for bridal parties or busy professionals.
3. Nail salon or rented booth. Opening a salon provides more revenue potential but involves higher overhead costs. Renting a booth is a flexible, lower-risk option.

Choose the model that fits your budget, lifestyle, and long-term goals.

4. Register Your Nail Business

Set up your business legally to avoid future issues.

1. Choose a business name. Make it memorable, professional, and unique. Check its availability through your state’s business registry.
2. File legal paperwork. Register your business as a sole proprietorship, LLC, or corporation, depending on your needs. LLCs offer liability protection.
3. Obtain an EIN. An Employer Identification Number (EIN) is required to open a business bank account and hire employees.
4. Secure a business license. Requirements vary by location, so check with your local government for nail business licensing details.

Legal compliance sets the foundation for a smooth business launch.

5. Get Required Certifications and Insurance

Proper certifications and insurance ensure your business operates safely and legally.

1. Obtain a nail technician license. Enroll in a state-approved cosmetology program and pass the licensing exam.
2. Comply with health regulations. Follow sanitation and ventilation standards to create a safe environment for clients.
3. Get insurance coverage. Liability insurance protects your business from potential legal claims.

Licensing and insurance build trust with clients and safeguard your business.

6. Purchase High-Quality Equipment and Supplies

Invest in tools and products to provide excellent service.

1. Essential tools. Manicure and pedicure kits, buffers, nail files, gel lamps, and brushes are must-haves.
2. Furniture and décor. Comfortable chairs, manicure tables, and a clean, stylish workspace create a professional atmosphere.
3. Nail products. Stock a variety of polishes, gel colors, and nail art supplies. Consider hypoallergenic or vegan options to cater to diverse clients.
4. Sanitation supplies. Disinfectants, gloves, and disposable tools ensure a hygienic environment.

High-quality equipment boosts client satisfaction and helps your business stand out.

7. Build a Professional Website

A website is essential for attracting and booking clients.

1. Highlight your services. Create a clear service menu with pricing details. Add photos of your work for credibility.
2. Include online booking. Simplify scheduling by integrating a booking system. Tools like Square or Vagaro make this easy.
3. Optimize for SEO. Use local keywords like “nail salon in [city]” to appear in search results.
4. Add client reviews. Display testimonials to build trust and attract new clients.

A professional website helps clients find you and book services easily.

8. Market Your Nail Business

Effective marketing ensures a steady flow of clients.

1. Leverage social media. Post photos of nail art, promotions, and client transformations on Instagram and TikTok.
2. Offer referral discounts. Encourage satisfied clients to refer friends by giving both a discount.
3. Collaborate locally. Partner with bridal shops, spas, or boutiques to cross-promote services.

Consistency in marketing builds your reputation and client base.

9. Set Competitive Pricing

Fair and transparent pricing builds trust with clients.

1. Research competitors. Compare pricing in your area to ensure your rates are competitive.
2. Consider your costs. Factor in supplies, labor, and overhead when setting prices.
3. Offer packages. Create bundles like “bridal party nails” or “monthly manicure subscriptions” to boost revenue.

Your pricing should reflect your expertise and the quality of your services.

10. Launch Your Nail Business

A strong launch sets the tone for success.

1. Host a launch event. Offer free mini-services or discounts to attract your first clients.
2. Promote on multiple platforms. Use flyers, social media, and email marketing to spread the word.
3. Gather feedback. Ask early clients for feedback to improve your services.

Starting strong creates momentum and builds a loyal client base.