How to Make a Bakery Website in 10 Simple Steps

Why Create a Bakery Website?

1. Showcase Your Products: Display your best bakes with beautiful photos and easy-to-browse menus.
2. Attract Local Customers: Rank on Google for searches like “best cupcakes near me.”
3. Accept Online Orders: Add forms or ecommerce functionality to take custom cake orders or sell baked goods online.
4. Build Trust and Loyalty: Share your story, team, and baking philosophy to connect with visitors.
5. Manage Inquiries & Pickup: Let customers contact you easily or schedule pickup times in advance.
6. Grow Your Brand: A branded website adds credibility and gives you full control of your online image.

Key Features to Include in a Bakery Website

1. Visual Menu or Gallery: Use high-resolution images of your baked goods organized by category.
2. Online Ordering or Inquiry Form: Let customers place orders or request quotes for custom cakes.
3. About Us Page: Share your bakery’s story, mission, and team members.
4. Location & Hours: Include Google Maps integration and pickup/delivery options.
5. Customer Reviews: Add testimonials or link to reviews from Google and Yelp.
6. Mobile-Responsive Design: Ensure your site looks great on phones and tablets.
7. Instagram or Social Feed: Highlight new treats and behind-the-scenes content.
8. Newsletter Signup: Build a mailing list for promos, new product drops, or holiday pre-orders.

How to Make a Bakery Website in 10 Steps

This section is written for bakery owners who want to do more than just showcase baked goods online—they want a site that drives foot traffic, collects orders, and reflects the warmth of their brand. As a website creation expert, I’ve outlined these 10 steps to help you design a high-performing bakery website with the tools and strategies needed to turn browsers into buyers.

1. Choose the Right Website Platform

Your platform should match your business goals. If you want to showcase local items and collect pre-orders, use Squarespace or Wix—they offer stunning templates and built-in form/order tools. For full ecommerce or shipping nationwide, Shopify or WordPress with WooCommerce offer robust inventory and payment systems. Prioritize platforms that support mobile shopping, order management, and custom branding. Use Squarespace or Wix for beautiful drag-and-drop templates and built-in ordering tools. WordPress with WooCommerce is great for full customization and scaling. Shopify works well if you plan to sell baked goods nationwide.

2. Pick a Clean, Visual Template

Your products are your best marketers—let the visuals shine. Choose a template with large product galleries, clear CTAs like “Order Now” or “View Menu,” and minimal distractions. Look for themes optimized for mobile browsing, which is where most hungry customers start their search. Choose a theme that puts your baked goods front and center. Prioritize templates with fullscreen banners, grid galleries, and easy navigation.

3. Add a Custom Domain Name

A custom domain like www.mariasbakery.com improves credibility and SEO. Avoid hyphens or long names. Register through Google Domains or Namecheap, then connect it via your site builder. If you're rebranding, consider domain names that include your location or signature product (e.g., cupcakesinbrooklyn.com). Use a name like yourbakery.com for branding and searchability. Domains typically cost $10–$20/year and add professionalism.

4. Build a Beautiful Product Gallery

Use professional images with consistent lighting and backgrounds. Organize photos by product category and include short descriptions with price, ingredients, and dietary labels (e.g., gluten-free, vegan). Use hover effects or quick-view tools to make browsing intuitive. Organize photos into sections like Cakes, Cupcakes, Cookies, Breads, or Vegan Options. Use consistent lighting and short descriptions for each item.

5. Add Online Ordering or Inquiry Forms

If you’re not ready for full ecommerce, use a well-designed form to collect pre-orders or cake customizations. Include fields for quantity, flavor, pickup/delivery, and contact info. Use conditional logic in forms (Wix, Typeform, or Jotform) to streamline workflows. Always confirm orders via email or SMS. If you don’t need full ecommerce, use forms to accept cake orders or event requests. Include options like flavors, pickup date, dietary preferences, and contact info.

6. Share Your Bakery Story

A strong About page humanizes your brand. Include why you started the bakery, your baking philosophy, and what customers love about you. Add photos of the team, kitchen, or your first stall to build emotional connection. This is also a great place to include press mentions or certifications. Connect emotionally with your visitors. Talk about why you started baking, what makes your treats special, and include photos of your team or kitchen.

7. Include Location, Hours & Contact Info

Make it frictionless for new customers to visit or call. Embed a Google Map, list your business hours (including holiday changes), and link to your phone number and contact form. Add a WhatsApp or Messenger button if you handle real-time inquiries. List your address, hours of operation, phone number, and social links. Embed a Google Map to help visitors find your shop.

8. Highlight Reviews and Testimonials

Feature 3–6 short, genuine reviews with star ratings, customer names, and photos if possible. Tools like Elfsight or Trustpilot widgets can embed reviews dynamically. Social proof builds trust—especially for custom cake or catering orders where quality matters most. Feature customer feedback with names and photos when possible. Add a slider or grid of positive quotes to build trust.

9. Optimize for SEO & Mobile

Use keywords like “custom cakes in [your city]” or “best bakery near [neighborhood]” in your homepage, headers, and image alt text. Compress images, use fast-loading themes, and test on real mobile devices to ensure a frictionless user experience. Submit your sitemap to Google Search Console to help your pages get indexed. Use keywords like “wedding cakes in [city]” in your titles and headings. Compress images for speed and test on mobile to ensure a smooth experience.

10. Promote Your Site

Connect your site to your Google Business Profile, Instagram bio, email signature, and packaging materials. Add a QR code on physical menus or storefront signs. Consider seasonal homepage banners or special offer popups. Promote your site in local Facebook groups, farmers’ markets, and community events to boost visibility. Share your link on social media, Google Business Profile, printed menus, and business cards. Consider running local ads or joining food directories to drive traffic.