A bakery website is more than just a place to show off your cakes—it’s your storefront, marketing tool, and order manager all in one. Whether you run a local pastry shop, custom cake business, or offer delivery-only desserts, this step-by-step guide will help you build a bakery website that delights your customers and grows your sales.
This section is written for bakery owners who want to do more than just showcase baked goods online—they want a site that drives foot traffic, collects orders, and reflects the warmth of their brand. As a website creation expert, I’ve outlined these 10 steps to help you design a high-performing bakery website with the tools and strategies needed to turn browsers into buyers.
Your platform should match your business goals. If you want to showcase local items and collect pre-orders, use Squarespace or Wix—they offer stunning templates and built-in form/order tools. For full ecommerce or shipping nationwide, Shopify or WordPress with WooCommerce offer robust inventory and payment systems. Prioritize platforms that support mobile shopping, order management, and custom branding. Use Squarespace or Wix for beautiful drag-and-drop templates and built-in ordering tools. WordPress with WooCommerce is great for full customization and scaling. Shopify works well if you plan to sell baked goods nationwide.
Your products are your best marketers—let the visuals shine. Choose a template with large product galleries, clear CTAs like “Order Now” or “View Menu,” and minimal distractions. Look for themes optimized for mobile browsing, which is where most hungry customers start their search. Choose a theme that puts your baked goods front and center. Prioritize templates with fullscreen banners, grid galleries, and easy navigation.
A custom domain like www.mariasbakery.com improves credibility and SEO. Avoid hyphens or long names. Register through Google Domains or Namecheap, then connect it via your site builder. If you're rebranding, consider domain names that include your location or signature product (e.g., cupcakesinbrooklyn.com). Use a name like yourbakery.com for branding and searchability. Domains typically cost $10–$20/year and add professionalism.
Use professional images with consistent lighting and backgrounds. Organize photos by product category and include short descriptions with price, ingredients, and dietary labels (e.g., gluten-free, vegan). Use hover effects or quick-view tools to make browsing intuitive. Organize photos into sections like Cakes, Cupcakes, Cookies, Breads, or Vegan Options. Use consistent lighting and short descriptions for each item.
If you’re not ready for full ecommerce, use a well-designed form to collect pre-orders or cake customizations. Include fields for quantity, flavor, pickup/delivery, and contact info. Use conditional logic in forms (Wix, Typeform, or Jotform) to streamline workflows. Always confirm orders via email or SMS. If you don’t need full ecommerce, use forms to accept cake orders or event requests. Include options like flavors, pickup date, dietary preferences, and contact info.
A strong About page humanizes your brand. Include why you started the bakery, your baking philosophy, and what customers love about you. Add photos of the team, kitchen, or your first stall to build emotional connection. This is also a great place to include press mentions or certifications. Connect emotionally with your visitors. Talk about why you started baking, what makes your treats special, and include photos of your team or kitchen.
Make it frictionless for new customers to visit or call. Embed a Google Map, list your business hours (including holiday changes), and link to your phone number and contact form. Add a WhatsApp or Messenger button if you handle real-time inquiries. List your address, hours of operation, phone number, and social links. Embed a Google Map to help visitors find your shop.
Feature 3–6 short, genuine reviews with star ratings, customer names, and photos if possible. Tools like Elfsight or Trustpilot widgets can embed reviews dynamically. Social proof builds trust—especially for custom cake or catering orders where quality matters most. Feature customer feedback with names and photos when possible. Add a slider or grid of positive quotes to build trust.
Use keywords like “custom cakes in [your city]” or “best bakery near [neighborhood]” in your homepage, headers, and image alt text. Compress images, use fast-loading themes, and test on real mobile devices to ensure a frictionless user experience. Submit your sitemap to Google Search Console to help your pages get indexed. Use keywords like “wedding cakes in [city]” in your titles and headings. Compress images for speed and test on mobile to ensure a smooth experience.
Connect your site to your Google Business Profile, Instagram bio, email signature, and packaging materials. Add a QR code on physical menus or storefront signs. Consider seasonal homepage banners or special offer popups. Promote your site in local Facebook groups, farmers’ markets, and community events to boost visibility. Share your link on social media, Google Business Profile, printed menus, and business cards. Consider running local ads or joining food directories to drive traffic.
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.