logo

Hootsuite Review 2025: Features, Pricing & More

No Logo
Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

No Logo
Hootsuite
4.5

0

Hootsuite is a powerful social media management tool that offers comprehensive features for managing multiple accounts. Its user-friendly interface and robust analytics make it a top choice for businesses looking to optimize their social media strategy.

  • Comprehensive social media management features.
  • User-friendly interface with intuitive design.
  • Robust analytics and reporting tools.
  • Limited features on free plan.
  • Can be overwhelming for beginners.
Value to Price
Excellent4.5
Ease of Use
Excellent4.3
Functionality
Excellent4.6
Scalability
Excellent4.4
Integrations
Excellent4.5
Customer Support
Good4.2
Security
Excellent4.5

What is Hootsuite?

Hootsuite is a leading social media management platform that helps businesses manage multiple social media accounts from a single dashboard. It offers features like scheduling, analytics, and engagement tools to streamline social media workflows and improve performance.

Pros and Cons of Hootsuite

Comprehensive social media management
  • Hootsuite offers a wide range of features that allow you to manage multiple social media accounts from a single dashboard. This makes it easier to schedule posts, engage with your audience, and track performance across platforms.
User-friendly interface
  • The interface is designed to be intuitive and easy to navigate, even for those who are new to social media management. This helps you quickly get up to speed and start managing your accounts effectively.
Robust analytics and reporting
  • Hootsuite provides detailed analytics and reporting tools that help you understand your social media performance. This allows you to make data-driven decisions and optimize your strategy for better results.
Limited features on free plan
  • While Hootsuite offers a free plan, it comes with limited features that may not be sufficient for businesses with more advanced needs. You may need to upgrade to a paid plan to access all the features.
Can be overwhelming for beginners
  • The wide range of features and options available in Hootsuite can be overwhelming for beginners. It may take some time to learn how to use the tool effectively and make the most of its capabilities.

Hootsuite Review: Is It Really That Good?

Value to Price
Excellent4.5
Ease of Use
Excellent4.3
Functionality
Excellent4.6
Scalability
Excellent4.4
Integrations
Excellent4.5
Customer Support
Good4.2
Security
Excellent4.5
Overall Rating
Excellent4.5

Value to Price

When I first started using Hootsuite, I was impressed by the value it offers for its price. The range of features available, even on the lower-tier plans, is quite comprehensive. You can manage multiple social media accounts, schedule posts, and access analytics, all from a single platform. This makes it a cost-effective solution for businesses looking to streamline their social media management. Compared to other tools in the market, Hootsuite provides a great balance of features and affordability, making it a worthwhile investment for any business.

Ease of Use

Navigating Hootsuite is a breeze, thanks to its user-friendly interface. When I first logged in, I was able to find my way around without much trouble. The dashboard is well-organized, and the features are easy to access. This is particularly beneficial for those who are new to social media management, as it reduces the learning curve. The intuitive design allows you to quickly get up to speed and start managing your accounts effectively. Overall, Hootsuite's ease of use is one of its standout features.

Functionality

Hootsuite's functionality is one of its strongest points. The platform offers a wide range of features that cater to various social media management needs. From scheduling posts to monitoring engagement and analyzing performance, Hootsuite has it all. I found the analytics tools particularly useful, as they provide detailed insights into social media performance. This allows you to make data-driven decisions and optimize your strategy for better results. Overall, Hootsuite's functionality is top-notch, making it a valuable tool for any business.

Scalability

As your business grows, Hootsuite grows with you. The platform is designed to accommodate businesses of all sizes, from small startups to large enterprises. I appreciate the flexibility it offers, allowing you to scale your social media management efforts as needed. Whether you're managing a few accounts or dozens, Hootsuite can handle it. This scalability makes it a great choice for businesses looking to expand their social media presence without having to switch tools.

Integrations

One of the things I love about Hootsuite is its ability to integrate with a wide range of other tools. This makes it easy to connect your social media management efforts with other aspects of your business. Whether you're using CRM software, email marketing tools, or analytics platforms, Hootsuite can integrate with them seamlessly. This not only saves time but also ensures that all your tools work together harmoniously, providing a more streamlined workflow.

Customer Support

Hootsuite's customer support is reliable and responsive. Whenever I had questions or needed assistance, the support team was quick to respond and helpful in resolving my issues. They offer a variety of support options, including live chat, email, and phone support, ensuring that you can get the help you need when you need it. This level of support is crucial for businesses that rely on social media management tools to drive their marketing efforts.

Security

Security is a top priority for Hootsuite, and it shows. The platform employs robust security measures to protect your data and ensure that your social media accounts are safe. I feel confident using Hootsuite, knowing that my information is secure. This peace of mind is invaluable, especially for businesses that handle sensitive data. Overall, Hootsuite's commitment to security is commendable and adds to its appeal as a reliable social media management tool.

Key Features of Hootsuite

Analytics
Excellent4.6
Content Curation
Excellent4.4
Engagement
Excellent4.5
Monitoring
Excellent4.5
Post Scheduling
Excellent4.7
Reporting
Excellent4.6
Team Collaboration
Excellent4.5
User Management
Excellent4.4

Analytics

Hootsuite's analytics feature is a game-changer for businesses looking to optimize their social media strategy. I love how it provides detailed insights into performance, allowing you to track engagement, reach, and more. This data-driven approach helps you make informed decisions and improve your social media efforts. The analytics dashboard is easy to navigate, and the reports are customizable, making it easy to focus on the metrics that matter most to your business.

Content Curation

With Hootsuite's content curation feature, you can easily discover and share relevant content with your audience. I find this feature incredibly useful for keeping my social media feeds fresh and engaging. The platform suggests content based on your interests and industry, making it easy to find articles, videos, and other media to share. This not only saves time but also helps you maintain a consistent posting schedule, which is crucial for building a strong online presence.

Engagement

Engaging with your audience is a breeze with Hootsuite. The platform allows you to monitor and respond to comments, messages, and mentions across multiple social media accounts from a single dashboard. I appreciate how this feature streamlines the engagement process, making it easy to stay on top of interactions and build relationships with your audience. This level of engagement is essential for fostering a loyal community and driving brand awareness.

Monitoring

Hootsuite's monitoring feature is a powerful tool for keeping track of your brand's online presence. I love how it allows you to monitor keywords, hashtags, and mentions, giving you a comprehensive view of what's being said about your brand. This feature helps you stay informed and respond to conversations in real-time, ensuring that you never miss an opportunity to engage with your audience or address any issues that may arise.

Post Scheduling

Scheduling posts in advance is a breeze with Hootsuite. I find this feature incredibly useful for maintaining a consistent posting schedule, even when I'm busy. The platform allows you to schedule posts across multiple social media accounts, ensuring that your content reaches your audience at the optimal time. This not only saves time but also helps you maximize your reach and engagement, making it a valuable tool for any social media strategy.

Reporting

Hootsuite's reporting feature is a must-have for businesses looking to track their social media performance. I love how it provides detailed reports that are easy to understand and customize. The reports offer insights into key metrics like engagement, reach, and follower growth, helping you measure the success of your social media efforts. This data-driven approach allows you to make informed decisions and optimize your strategy for better results.

Team Collaboration

Collaborating with your team is seamless with Hootsuite. The platform allows you to assign tasks, share content, and communicate with team members, all from a single dashboard. I find this feature incredibly useful for streamlining workflows and ensuring that everyone is on the same page. This level of collaboration is essential for businesses with multiple team members managing social media accounts, as it helps maintain consistency and efficiency.

User Management

Managing users and permissions is easy with Hootsuite. The platform allows you to control who has access to your social media accounts and what actions they can perform. I appreciate how this feature provides an added layer of security, ensuring that only authorized users can make changes to your accounts. This level of control is crucial for businesses looking to protect their brand's online presence and maintain a secure social media strategy.

Hootsuite Pricing and Plans

No Logo

Hootsuite Pricing Plans

Professional
For Small Businesses
$0
Try For Freeright_arrow
Professional includes:
  • Best time to post recommendations for optimal engagement.
  • Custom analytics and reports to track performance.
  • AI caption, hashtag, and ideas generator for content creation.
  • One inbox for managing all social account messages.
Team
For Medium Businesses
$0
Try For Freeright_arrow
Includes Professional, plus:
  • Suspend scheduled posts and resume them later.
  • Team roles and permissions for better collaboration.
  • Assign DMs to teammates for efficient management.
  • One custom-branded URL for enhanced branding.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Team, plus:
  • Content library for storing and reusing approved content.
  • Automated engagement tools to boost interaction.
  • Single sign-on (SSO) for secure access.
  • Unlimited ad spend for maximum reach.

Who Is Hootsuite Best For?

Hootsuite is perfect for businesses looking to streamline their social media management efforts. With features like post scheduling, analytics, and engagement tools, it's ideal for teams of all sizes looking to optimize their social media strategy.

  • Great for small to medium businesses

    Hootsuite is designed to simplify social media management for small to medium businesses. Its intuitive interface makes it easy to schedule posts, engage with your audience, and track performance without needing advanced technical skills.

  • Ideal for growing companies

    As your business expands, Hootsuite grows with you. It offers essential features like multi-account management, analytics, and engagement tools, making it an excellent fit for businesses that need scalable solutions as their social media needs increase.

  • Perfect for budget-conscious teams

    Hootsuite provides advanced features—such as post scheduling, analytics, and engagement tools—at a cost-effective price point, making it ideal for businesses looking to optimize their social media strategy without breaking the bank.

Frequently Asked Questions

No Logo
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.