67 Facebook Statistics for 2025

Facebook User Statistics

Facebook’s user base continues to grow and evolve.

1. 3 billion monthly active users worldwide. Facebook remains the largest social media platform by user count. (Meta)
2. 74% of US adults use Facebook. It’s one of the most popular platforms among all age groups. (Pew Research)
3. 65% of users log in daily. High engagement levels make Facebook essential for brands. (Statista)
4. Asia accounts for 42% of Facebook users. The region dominates the platform’s audience growth. (We Are Social)
5. Millennials are 32% of Facebook’s audience. This group remains highly active on the platform. (Hootsuite)

Facebook Engagement Statistics

Engagement is key to Facebook’s success as a marketing platform.

1. Average user spends 33 minutes daily on Facebook. Brands have ample time to connect with audiences. (Statista)
2. Live videos see 6x more interactions. Real-time content drives higher engagement compared to static posts. (Meta)
3. Video posts receive 59% more engagement. Visual content continues to dominate in reach and interaction. (Wyzowl)
4. Posts with images get 2.3x more engagement. Eye-catching visuals attract more likes, shares, and comments. (BuzzSumo)
5. Facebook Stories have 1.25 billion daily viewers. Stories are a growing format for casual, engaging content. (Meta)

Facebook Advertising Statistics

Advertising on Facebook is a cornerstone of digital marketing strategies.

1. Facebook ad revenue reaches $135 billion. The platform remains a top choice for paid social media campaigns. (Statista)
2. Ads reach 34% of the global population. Facebook’s extensive reach makes it ideal for scaling campaigns. (Hootsuite)
3. Carousel ads increase CTR by 72%. Interactive formats outperform static ads significantly. (Meta)
4. Video ads get 27% higher click-through rates. Short, engaging videos drive better results. (Wyzowl)
5. Average CPC on Facebook is $0.97. Affordable rates make the platform accessible for businesses of all sizes. (WordStream)

Facebook Business and E-commerce Statistics

Facebook plays a significant role in business growth and online sales.

1. 200 million small businesses use Facebook tools. The platform provides vital resources for SMBs to grow. (Meta)
2. 76% of consumers discover products on Facebook. Social shopping is an integral part of the user experience. (Hootsuite)
3. Facebook Marketplace reaches 1 billion users monthly. It’s a major hub for peer-to-peer and small business sales. (Statista)
4. Shoppable posts increase conversions by 50%. Simplifying the path to purchase boosts sales. (Meta)
5. 40% of users prefer buying from Facebook Shops. Integrated e-commerce features enhance convenience. (Statista)

Mobile and Facebook Usage

Mobile dominates how users interact with Facebook.

1. 98% of Facebook users access via mobile. Optimizing content for mobile is non-negotiable. (Statista)
2. Mobile ads generate 92% of Facebook’s revenue. Most campaigns are tailored to smartphone users. (Meta)
3. Push notifications improve engagement by 88%. Alerts keep users connected with new content. (Urban Airship)
4. Mobile-friendly posts see 3x more shares. Mobile-optimized visuals and layouts improve reach. (Hootsuite)
5. 60% of Facebook Stories are viewed on mobile. Stories cater to users’ preference for quick, visual content. (Meta)

Facebook Demographics

Understanding Facebook’s diverse audience helps refine marketing strategies.

1. 57% of Facebook users are male, 43% female. Gender distribution remains relatively balanced. (Statista)
2. Largest age group is 25–34 years old. Young adults are the most active demographic on the platform. (Hootsuite)
3. 83% of parents use Facebook. Family-oriented content resonates well on the platform. (Pew Research)
4. Rural users increased by 22%. Connectivity growth expands Facebook’s reach to underserved areas. (We Are Social)
5. Facebook usage in Africa grew 38%. Emerging markets are driving significant user growth. (Statista)

Facebook Group Statistics

Groups foster community and engagement among users.

1. 1.8 billion users engage in Facebook Groups monthly. Groups are vital for building niche communities. (Meta)
2. 50% of users belong to five or more groups. Active participation highlights the importance of group dynamics. (Hootsuite)
3. Groups with video posts see 35% more engagement. Multimedia content thrives within community settings. (Wyzowl)
4. Business-oriented groups grew by 25%. Professional networking on Facebook is becoming increasingly common. (Statista)
5. Groups with daily posts have 20% higher activity. Consistent content keeps members engaged and connected. (Meta)

Facebook Trends and Future Insights

Staying ahead of trends ensures success on the platform.

1. AR/VR content increases engagement by 40%. Innovations like Facebook Horizon are transforming user experiences. (Meta)
2. AI optimizes ad targeting by 30%. Advanced algorithms improve campaign performance. (Statista)
3. Facebook Reels reach 150 million daily viewers. Short-form videos are gaining traction as a key format. (Meta)
4. Audio content grew 22% in popularity. Podcasts and audio rooms cater to diverse content preferences. (Hootsuite)
5. Sustainability-focused posts see 25% higher engagement. Content aligned with social causes resonates deeply with users. (Nielsen)