logo

11 Best Email Marketing Software For Shopify in 2025

No Logo
Author

Anastasia Belyh

Last Update

Jan 08, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous email marketing tools for Shopify, each promising to enhance customer engagement, boost sales, and simplify marketing efforts. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular email marketing tools for Shopify to help you find the best solutions for small businesses, eCommerce, and more. These tools can transform your marketing strategy, but which one will be your perfect match?

Top Picks for Email Marketing Software For Shopify

Top Email Marketing Software For Shopify

5.0

0

Best For Ecommerce Startups

No Logo

Omnisend

Omnisend elevates your Shopify email marketing with powerful automation and seamless integration. Its advanced segmentation and analytics tools empower you to create personalized campaigns that drive results. Perfect for those seeking efficiency and effectiveness in their marketing efforts.

  • Seamless integration with Shopify stores.
  • Advanced automation features for personalized campaigns.
  • User-friendly interface for easy navigation.
  • Limited design customization options.
  • Occasional delays in customer support response.

Free plan?

Yes

Starting price

$16 per month
4.9

0

Best For Personalized Email Campaigns

No Logo

Klaviyo

Klaviyo empowers Shopify store owners with advanced email marketing tools. Its seamless integration, powerful automation, and detailed analytics make it a top choice for driving customer engagement and boosting sales. Perfect for those seeking personalized marketing solutions.

  • Powerful segmentation capabilities.
  • Detailed analytics for performance tracking.
  • Strong integration with Shopify.
  • Complex setup process for beginners.
  • Higher cost for larger email lists.

Free plan?

Yes

Starting price

$45 per month
4.5

0

Best For Automation

No Logo

ActiveCampaign

ActiveCampaign empowers your Shopify email marketing with powerful automation and seamless integration. Its advanced features and comprehensive analytics make it an essential tool for businesses aiming to enhance customer engagement and drive conversions.

  • Comprehensive automation features.
  • Robust CRM integration.
  • Excellent customer support.
  • Steep learning curve for new users.
  • Interface can be overwhelming.

Free plan?

Yes

Starting price

$15 per month
4.4

0

Best For Lead Nurturing Via Email

No Logo

GetResponse

GetResponse empowers your Shopify email marketing with advanced automation and seamless integration. Its robust features, like customizable templates and comprehensive analytics, make it an essential tool for businesses aiming to elevate their marketing strategy and drive results.

  • All-in-one marketing platform.
  • Easy-to-use email editor.
  • Affordable pricing for small businesses.
  • Limited third-party integrations.
  • Basic reporting features.

Free plan?

Yes

Starting price

$15.6 per month
4.3

0

Best For Customer Reviews Integration

No Logo

Yotpo

Yotpo elevates your Shopify email marketing with seamless integration and advanced personalization. Its intuitive interface and comprehensive analytics make it a powerful tool for boosting customer engagement and driving sales. Perfect for those seeking to enhance their marketing strategy.

  • Strong focus on user-generated content.
  • Effective for building customer trust.
  • Seamless Shopify integration.
  • Higher pricing for advanced features.
  • Complex setup for new users.

Free plan?

Yes

Starting price

$79 per month
4.2

0

Best For Small Audience Marketing

No Logo

Drip

Drip empowers your Shopify store with advanced email marketing capabilities. Its robust automation and segmentation features ensure personalized customer engagement, driving sales and loyalty. Perfect for those seeking to elevate their e-commerce marketing strategy.

  • Advanced automation capabilities.
  • Strong focus on e-commerce.
  • Detailed customer insights.
  • Limited design customization.
  • Higher cost for larger lists.

Free plan?

Yes

Starting price

$39 per month
4.1

0

Best All-In-One Solution

No Logo

Mailchimp

Mailchimp empowers your Shopify email marketing with advanced segmentation and automation. Its user-friendly interface and extensive templates make it ideal for both beginners and experts. Elevate your campaigns with insightful analytics and personalized customer interactions.

  • User-friendly interface.
  • Wide range of templates.
  • Strong brand recognition.
  • Limited automation features.
  • Higher pricing for advanced features.

Free plan?

Yes

Starting price

$13 per month
4.0

0

Best For Beginners

No Logo

MailerLite

MailerLite empowers Shopify users with intuitive email marketing tools. Its seamless integration, advanced automation, and comprehensive analytics make it a powerful ally for e-commerce success. Experience effortless campaign creation and insightful performance tracking to boost your business.

  • Affordable pricing plans.
  • Easy-to-use interface.
  • Strong automation features.
  • Limited third-party integrations.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$10 per month
3.9

0

Best For Cart Abandonment Recovery

No Logo

Retainful

Retainful empowers Shopify store owners with automated cart recovery and personalized email campaigns. Its seamless integration and referral program make it a must-have for boosting sales and customer retention. Experience a smarter way to engage and convert.

  • Effective for cart recovery.
  • Easy integration with Shopify.
  • User-friendly interface.
  • Limited design customization.
  • Basic analytics features.

Free plan?

Yes

Starting price

$19 per month
3.8

0

Best For Event Marketing

No Logo

Constant Contact

Constant Contact empowers your Shopify email marketing with seamless integration and powerful tools. Its intuitive design and advanced analytics make it a must-have for businesses aiming to boost engagement and drive sales through effective email campaigns.

  • Strong customer support.
  • Wide range of templates.
  • Easy-to-use interface.
  • Limited automation features.
  • Higher pricing for advanced features.

Free plan?

Yes

Starting price

$12 per month
3.7

0

Best For Pop-Up Campaigns

No Logo

Privy

Privy enhances your Shopify email marketing with seamless integration and powerful automation. Its user-friendly interface and comprehensive analytics make it a must-have for e-commerce businesses aiming to boost engagement and conversions effortlessly.

  • Effective for lead capture.
  • Easy integration with Shopify.
  • User-friendly interface.
  • Limited design customization.
  • Basic analytics features.

Free plan?

No

Starting price

$24 per month

Why You Need Email Marketing Software For Shopify

Are you struggling to engage customers or boost sales on Shopify? The right email marketing software can transform your business, enhancing customer relationships and driving growth. As competition intensifies, having the right tools is essential to stay ahead.

  • Boost Customer Engagement

    Are your emails failing to capture attention? With email marketing software, you can create personalized, eye-catching campaigns that resonate with your audience. By leveraging automation and segmentation, you can send the right message at the right time, increasing open rates and fostering stronger customer relationships. It's a simple way to keep your brand top-of-mind and drive engagement.

  • Increase Sales Conversion

    Struggling to convert leads into sales? Email marketing tools offer powerful features like A/B testing and analytics to optimize your campaigns. By understanding what works and what doesn't, you can refine your strategy and boost conversion rates. It's about turning potential customers into loyal buyers and maximizing your revenue potential.

  • Streamline Marketing Efforts

    Is managing your marketing campaigns becoming overwhelming? With the right software, you can automate repetitive tasks, segment your audience, and track performance—all from one platform. This not only saves time but also ensures your marketing efforts are more targeted and effective. It's about working smarter, not harder, to achieve your business goals.

Our Rating Methodology

We meticulously evaluated each email marketing tool for Shopify, focusing on key aspects like automation, segmentation, and deliverability. By analyzing user reviews and testing features, we ensured our recommendations align with diverse business needs. Each of the seven evaluation factors is weighted by importance to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best Email Marketing Software For Shopify

No Logo
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.