11 Best Email Marketing Software For Nonprofits in 2025

Q: Why is email marketing important for nonprofits?

Email marketing is crucial for nonprofits as it allows them to reach a wide audience, engage supporters, and drive donations. It provides a cost-effective way to communicate with donors, volunteers, and stakeholders, helping to build relationships and increase awareness of the nonprofit's mission and activities.

Q: What features should nonprofits look for in email marketing software?

Nonprofits should look for features like email automation, list segmentation, analytics, and reporting. Additionally, tools that offer mobile optimization, A/B testing, and integration with CRM systems can enhance their outreach efforts. User-friendly interfaces and strong customer support are also important for efficient use.

Q: Is email marketing software suitable for small nonprofits?

Yes, email marketing software is suitable for small nonprofits. Many tools offer scalable solutions that can grow with the organization. They provide essential features like automation and analytics, which help small nonprofits manage their communications effectively and reach their audience without requiring extensive resources.

Q: How can email marketing software improve donor engagement?

Email marketing software improves donor engagement by allowing nonprofits to create personalized and targeted campaigns. By segmenting their audience and tailoring messages, nonprofits can deliver relevant content that resonates with donors, increasing open rates, click-throughs, and overall engagement with their cause.

Q: What are the largest competitors in the email marketing software space?

The largest competitors in the email marketing software space include tools like Mailchimp, Constant Contact, and Hubspot. These platforms offer a wide range of features and integrations, catering to various needs and preferences, making them popular choices among nonprofits and other organizations.

Q: Can email marketing software integrate with other nonprofit tools?

Yes, many email marketing software solutions offer integrations with other nonprofit tools such as CRM systems, fundraising platforms, and social media. These integrations help streamline operations, enhance data management, and improve overall communication strategies, making it easier for nonprofits to achieve their goals.

Q: How does email marketing software help with fundraising efforts?

Email marketing software helps with fundraising efforts by enabling nonprofits to create compelling campaigns that reach a broad audience. With features like analytics and reporting, nonprofits can track the success of their campaigns, refine their strategies, and maximize donations, ultimately driving more support for their mission.

Q: What security features should nonprofits consider in email marketing software?

Nonprofits should consider security features like data encryption, regular backups, and protection against unauthorized access. Compliance with industry security standards is also important to ensure the safety of sensitive donor information and maintain trust with supporters.

Q: How can email marketing software support volunteer engagement?

Email marketing software supports volunteer engagement by allowing nonprofits to send targeted communications, updates, and calls to action. By segmenting volunteer lists and personalizing messages, nonprofits can keep volunteers informed, motivated, and involved in their activities, fostering a strong sense of community and commitment.

Q: What are the benefits of using email marketing software for nonprofit events?

Email marketing software benefits nonprofit events by streamlining communication with attendees, promoting events, and sending reminders. With automation features, nonprofits can efficiently manage event-related emails, track RSVPs, and gather feedback, ensuring successful event planning and execution while keeping supporters engaged.

Author

Anastasia Belyh

Last Update

Jan 31, 2025

Affiliate Disclaimer

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous email marketing tools for nonprofits, each promising to enhance outreach, boost engagement, and simplify communication. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular email marketing tools to help you find the best options for nonprofits, small charities, large organizations, and more. These tools can transform your outreach efforts, streamline communication, and maximize engagement. Let's dive into the details!

Top Picks for Email Marketing Software For Nonprofits

Top Email Marketing Software For Nonprofits

4.9

Best All-In-One Solution

Hubspot

Hubspot empowers nonprofits with powerful email marketing tools, offering advanced segmentation and automation features. Its seamless CRM integration and detailed analytics make it an essential tool for organizations aiming to enhance their outreach and engagement efforts.

Comprehensive marketing suite.
Excellent CRM integration.
Strong analytics tools.
Can be expensive for small nonprofits.
Complex interface for new users.

Free plan?

Yes

Starting price

$20 per month per seat

Try for free

Hubspot Review

Editor’s Take

Hubspot has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the array of features, but its intuitive design made the learning curve manageable. The ability to segment audiences and automate campaigns has been a game-changer, allowing me to focus more on crafting meaningful messages rather than getting bogged down in logistics.

Why We Picked It?

Hubspot stands out in our list due to its comprehensive suite of marketing tools tailored for nonprofits. Its robust automation capabilities and user-friendly interface make it ideal for organizations looking to maximize their outreach efforts. The platform's ability to integrate seamlessly with other tools ensures a cohesive marketing strategy, which is crucial for nonprofits aiming to make a significant impact.

Best For

Best for Comprehensive Marketing Solutions
Hubspot is a robust platform that offers a wide range of marketing tools beyond email. If your nonprofit needs a comprehensive solution, Hubspot's CRM, social media, and content management features are invaluable. I found it incredibly useful for managing our entire marketing strategy from one place.
Ideal for Inbound Marketing
For nonprofits focused on inbound marketing, Hubspot is a top choice. Its tools for creating engaging content and nurturing leads are second to none. I loved how it helped us attract and engage supporters through valuable content, making it a key part of our marketing efforts.
Perfect for Growing Nonprofits
Hubspot is well-suited for nonprofits that are expanding their reach and impact. Its scalable features and comprehensive CRM capabilities make it easy to manage growing subscriber lists and donor relationships. I appreciated how it supported our growth by providing the tools we needed to scale our marketing efforts effectively.

Standouts Features

Advanced audience segmentation tools
Hubspot's advanced audience segmentation tools allow you to tailor your email campaigns to specific groups within your nonprofit's audience. This feature is invaluable for ensuring that your messages resonate with the right people, increasing engagement and support for your cause. The ability to segment based on various criteria makes it a standout feature.
Comprehensive campaign automation
The comprehensive campaign automation feature in Hubspot is a lifesaver for busy nonprofit marketers. It allows you to set up complex email sequences that run automatically, freeing up your time to focus on other important tasks. This automation ensures consistent communication with your audience, enhancing your nonprofit's relationship with its supporters.
Detailed analytics and reporting
Hubspot provides detailed analytics and reporting tools that give you insights into the performance of your email campaigns. This feature is crucial for understanding what works and what doesn't, allowing you to refine your strategies for better results. The ability to track metrics like open rates and click-through rates is incredibly valuable.
Seamless CRM integration
One of Hubspot's most valuable features is its seamless integration with its CRM system. This integration ensures that all your contact data is up-to-date and easily accessible, allowing for more personalized and effective email marketing campaigns. The synergy between the CRM and email marketing tools is a major advantage for nonprofits.

Pros and Cons

Performance Ratings

Feature Ratings

4.8

Best For Customer Support

Constant Contact

Constant Contact empowers nonprofits with intuitive email marketing tools. Its user-friendly interface and extensive template library make campaign creation a breeze. With robust list management and real-time analytics, it's perfect for enhancing outreach and engagement effortlessly.

Strong customer support.
Easy-to-use email editor.
Good event management features.
Limited automation capabilities.
Higher cost compared to competitors.

Free plan?

Yes

Starting price

$12 per month

Try for free

Detailed Review

Editor’s Take

Constant Contact has been a game-changer for my nonprofit's email marketing efforts. The platform's user-friendly interface made it easy for me to create engaging campaigns without any technical expertise. I particularly appreciated the wide range of templates that saved me time and effort. While it took a bit to explore all features, the impact on our outreach was undeniable.

Why We Picked It?

Constant Contact stands out for its exceptional ease of use and robust features tailored for nonprofits. Its ability to create visually appealing emails with minimal effort is a major plus. The platform's extensive template library and intuitive design tools make it ideal for organizations looking to enhance their email marketing without a steep learning curve. Additionally, its strong customer support ensures users can maximize its potential.

Best For

Best for Event Promotion
Constant Contact is a standout choice for nonprofits that frequently host events. Its event management features are top-notch, allowing you to create and promote events with ease. I found it incredibly useful for managing our event registrations and communications, making it a go-to tool for our event-driven campaigns.
Ideal for Nonprofits with Diverse Needs
Constant Contact offers a wide range of features that cater to the diverse needs of nonprofits. From email marketing to social media integration, it provides a comprehensive solution for managing various aspects of your marketing strategy. I appreciated its versatility, which allowed us to tailor our campaigns to different audiences and goals.
Perfect for Building Donor Relationships
If your nonprofit focuses on building strong donor relationships, Constant Contact is a great fit. Its CRM capabilities and personalized communication features make it easy to nurture and engage with your supporters. I found it invaluable for maintaining our donor relationships and enhancing our outreach efforts.

Standouts Features

Drag-and-drop email builder
The drag-and-drop email builder in Constant Contact is a lifesaver. It allows you to effortlessly design professional-looking emails without any coding skills. This feature is particularly valuable for nonprofits that may not have a dedicated design team, enabling them to create visually appealing campaigns quickly and efficiently.
Comprehensive template library
Constant Contact offers a comprehensive library of email templates that cater to various nonprofit needs. These templates are customizable, allowing you to tailor them to your organization's branding and messaging. This feature saves time and ensures consistency across your campaigns, making it a standout choice for nonprofits.
Robust list management tools
Managing your contact lists is a breeze with Constant Contact's robust list management tools. You can easily segment your audience based on different criteria, ensuring that your messages reach the right people. This feature is crucial for nonprofits aiming to target specific donor groups or volunteers effectively.
Real-time tracking and analytics
Constant Contact provides real-time tracking and analytics, giving you insights into how your campaigns are performing. You can monitor open rates, click-through rates, and more, allowing you to make data-driven decisions. This feature is invaluable for nonprofits looking to optimize their email marketing strategies and improve engagement.

Pros and Cons

Performance Ratings

Feature Ratings

4.6

Best For Advanced Features

ActiveCampaign

ActiveCampaign empowers nonprofits with advanced automation and personalized communication tools. Its robust features enhance donor engagement and streamline operations, making it an invaluable asset for organizations looking to maximize their impact and efficiency.

Advanced segmentation options.
Robust automation capabilities.
Integrates well with other tools.
Complex setup process.
Higher learning curve for beginners.

Free plan?

Yes

Starting price

$15 per month

Try for free

Detailed Review

Editor’s Take

ActiveCampaign has truly transformed how I approach email marketing for nonprofits. Initially, I was overwhelmed by the array of features, but its intuitive design quickly won me over. The automation capabilities are a game-changer, allowing me to focus more on crafting meaningful messages rather than getting bogged down in repetitive tasks. While it takes a bit of time to master, the payoff in efficiency and engagement is well worth it.

Why We Picked It?

ActiveCampaign stands out in our list due to its robust automation features tailored for nonprofits. Its ability to segment audiences and personalize communication is unparalleled, making it a top choice for organizations aiming to enhance donor engagement. The platform's scalability ensures it grows with your nonprofit, and its integration capabilities with other tools make it a versatile option. Despite a learning curve, its comprehensive support and resources make it accessible for users at all levels.

Best For

Great for Advanced Automation Needs
ActiveCampaign is a powerhouse when it comes to automation. If your nonprofit requires sophisticated workflows and segmentation, this tool is a top contender. I was impressed by its ability to handle complex automation sequences, which helped us nurture relationships with our supporters and drive engagement.
Ideal for Data-Driven Campaigns
For nonprofits that rely on data to inform their campaigns, ActiveCampaign offers robust analytics and reporting features. I found its insights invaluable for understanding our audience's behavior and optimizing our strategies. It's a great choice for organizations that want to make data-driven decisions to enhance their outreach efforts.
Perfect for Growing Nonprofits
ActiveCampaign is well-suited for nonprofits that are on a growth trajectory. Its scalable features and comprehensive CRM capabilities make it easy to manage expanding subscriber lists and donor relationships. I appreciated how it supported our growth by providing the tools we needed to scale our email marketing efforts effectively.

Standouts Features

Advanced automation for nonprofits' needs
ActiveCampaign's advanced automation features are a standout, allowing nonprofits to create complex workflows that save time and enhance engagement. This feature is unique because it enables you to automate personalized communication, ensuring that each donor receives messages that resonate with them, ultimately boosting donor retention and satisfaction.
Dynamic audience segmentation tools
The dynamic audience segmentation tools in ActiveCampaign are incredibly valuable. They allow you to categorize your audience based on various criteria, ensuring that your messages are targeted and relevant. This feature is particularly beneficial for nonprofits, as it helps in tailoring campaigns to different donor groups, enhancing the effectiveness of your outreach efforts.
Comprehensive CRM integration options
ActiveCampaign offers comprehensive CRM integration options, making it easy to sync with existing systems. This feature is crucial for nonprofits that rely on multiple platforms for donor management. By integrating seamlessly, it ensures that all your data is centralized, providing a holistic view of your interactions and improving overall efficiency.
Personalized email content creation
The personalized email content creation feature in ActiveCampaign is a game-changer. It allows you to craft emails that speak directly to your audience's interests and needs. This level of personalization is unique and valuable because it increases engagement rates and fosters a stronger connection with your donors, which is essential for nonprofit success.

Pros and Cons

Performance Ratings

Feature Ratings

4.6

Best For Automated Campaigns

GetResponse

GetResponse empowers nonprofits with powerful email marketing tools. Its automation features and comprehensive templates make it easy to engage your audience effectively. With robust analytics and seamless integrations, it's a must-have for any organization looking to enhance its outreach.

Comprehensive automation features for nonprofits.
User-friendly interface for easy navigation.
Strong customer support available.
Limited customization options for templates.
Occasional delays in email delivery.

Free plan?

Yes

Starting price

$15.6 per month

Try for free

Detailed Review

Editor’s Take

GetResponse has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the myriad of features, but its intuitive design made the learning curve manageable. The automation tools are a lifesaver, allowing me to focus on crafting meaningful content rather than getting bogged down in logistics. It's a robust platform that, once mastered, becomes indispensable.

Why We Picked It?

GetResponse stands out in the email marketing software category due to its comprehensive suite of features tailored for nonprofits. Its automation capabilities, combined with a user-friendly interface, make it an ideal choice for organizations looking to streamline their outreach efforts. The platform's ability to segment audiences and personalize communication ensures that messages resonate with recipients, enhancing engagement and fostering stronger connections.

Best For

Ideal for Nonprofits Seeking Automation
GetResponse is a fantastic choice if you're running a nonprofit and need to automate your email marketing efforts. Its automation features are robust, allowing you to set up complex workflows without a hitch. I found it particularly useful for managing donor communications and event promotions, making it a go-to for organizations looking to streamline their outreach.
Great for Engaging Donor Campaigns
If your nonprofit focuses on engaging donors through compelling campaigns, GetResponse is your ally. Its intuitive design and easy-to-use templates make crafting beautiful emails a breeze. I loved how it helped me create personalized messages that resonated with our audience, boosting our engagement rates significantly.
Perfect for Budget-Conscious Organizations
For nonprofits operating on a tight budget, GetResponse offers a cost-effective solution without compromising on features. I appreciated its comprehensive suite of tools that allowed us to manage our email marketing efficiently, all while keeping costs in check. It's a smart choice for those who need powerful features without breaking the bank.

Standouts Features

Advanced automation workflows
GetResponse's advanced automation workflows are a game-changer for nonprofits. They allow you to set up complex sequences that trigger based on user behavior, ensuring that your audience receives the right message at the right time. This feature is invaluable for nurturing relationships and driving engagement without manual intervention.
Comprehensive email templates
The platform offers a wide array of email templates specifically designed for nonprofits. These templates are not only visually appealing but also optimized for conversion, helping you craft compelling messages that capture attention and drive action. The ease of customization ensures that your emails align with your organization's branding and messaging.
Robust analytics dashboard
GetResponse provides a robust analytics dashboard that offers deep insights into your email campaigns. You can track open rates, click-through rates, and other key metrics to understand how your audience is engaging with your content. This data-driven approach allows you to refine your strategies and improve your outreach efforts over time.
Seamless integration options
With seamless integration options, GetResponse can easily connect with other tools and platforms your nonprofit might be using. This ensures a smooth flow of data and enhances your ability to manage your marketing efforts efficiently. Whether it's CRM systems or social media platforms, GetResponse's integrations expand its functionality and utility.

Pros and Cons

Performance Ratings

Feature Ratings

4.4

Best For Beginners

Mailchimp

Mailchimp empowers nonprofits with powerful email marketing tools. Its advanced segmentation and automation features streamline outreach efforts, while the intuitive design ensures ease of use. Perfect for organizations aiming to enhance engagement and drive meaningful connections.

Wide range of templates available.
Strong brand recognition.
Easy integration with other platforms.
Pricing can increase quickly.
Limited customer support on free plan.

Free plan?

Yes

Starting price

$13 per month

Try for free

Mailchimp Review

Editor’s Take

Mailchimp has truly transformed the way I approach email marketing for nonprofits. Initially, I was overwhelmed by the vast array of features, but its intuitive design quickly won me over. The ability to segment audiences and automate campaigns has been a game-changer, allowing me to focus more on crafting meaningful messages rather than getting bogged down in logistics. While it takes a bit of time to master, the payoff is immense.

Why We Picked It?

Mailchimp stands out in our list due to its robust feature set tailored for nonprofits. Its ability to segment audiences and automate campaigns is unparalleled, making it a top choice for organizations looking to maximize their outreach. The platform's user-friendly interface and comprehensive analytics tools provide invaluable insights, helping nonprofits make data-driven decisions. Despite a learning curve, its scalability and adaptability make it a worthy investment.

Best For

Best for All-in-One Marketing
Mailchimp is a versatile tool that offers more than just email marketing. If your nonprofit needs an all-in-one solution, Mailchimp's additional features like social media integration and landing pages are a bonus. I found it convenient to manage multiple aspects of our marketing strategy from a single platform.
Ideal for Creative Campaigns
Mailchimp's design capabilities are perfect for nonprofits that want to create visually appealing campaigns. Its drag-and-drop editor and extensive template library made it easy for me to craft beautiful emails that captured our audience's attention. It's a great tool for those who value creativity in their outreach.
Perfect for Nonprofits with Diverse Needs
Mailchimp is a great fit for nonprofits with diverse marketing needs. Its flexibility and range of features allow you to tailor your campaigns to different audiences and goals. I appreciated how it supported our varied initiatives, from fundraising to volunteer recruitment, all within one platform.

Standouts Features

Advanced audience segmentation tools.
Mailchimp's advanced audience segmentation tools allow you to tailor your messages to specific groups, ensuring that your communications are relevant and impactful. This feature is particularly valuable for nonprofits aiming to engage diverse audiences with personalized content, ultimately enhancing donor relationships and campaign effectiveness.
Comprehensive automation capabilities.
The comprehensive automation capabilities of Mailchimp enable you to set up automated email sequences, saving you time and effort. This feature is a boon for nonprofits, as it allows for consistent communication with supporters, nurturing relationships without the need for constant manual intervention.
In-depth analytics and reporting.
Mailchimp offers in-depth analytics and reporting tools that provide valuable insights into your email campaigns' performance. By understanding open rates, click-through rates, and other metrics, nonprofits can make informed decisions to optimize their strategies and improve engagement with their audience.
User-friendly drag-and-drop editor.
The user-friendly drag-and-drop editor in Mailchimp makes designing visually appealing emails a breeze, even for those with limited design experience. This feature empowers nonprofits to create professional-looking campaigns that capture attention and convey their message effectively, without the need for extensive technical skills.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best For List Management

AWeber

AWeber empowers nonprofits with intuitive email marketing tools that enhance engagement and streamline communication. Its automation and segmentation features are particularly beneficial, allowing you to focus on your mission while effectively reaching your audience.

Strong customer support.
Easy-to-use interface.
Good automation features.
Limited advanced features.
Basic reporting capabilities.

Free plan?

Yes

Starting price

$12.49 per month

Try for free

AWeber Review

Editor’s Take

AWeber has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the options, but AWeber's user-friendly interface made it easy to get started. The automation features are a lifesaver, allowing me to focus on crafting meaningful messages rather than getting bogged down in technical details. It's a bit of a learning curve, but once you get the hang of it, the results are rewarding.

Why We Picked It?

AWeber stands out in our list due to its exceptional ease of use and robust automation capabilities, which are crucial for nonprofits aiming to maximize their outreach with limited resources. Its intuitive design and comprehensive support make it accessible for users of all skill levels. Additionally, the platform's ability to segment audiences and personalize communications ensures that nonprofits can effectively engage their supporters, making it a top choice in the email marketing software category.

Best For

Great for Simple Automation
AWeber is perfect for nonprofits that need basic automation features. Its straightforward automation tools make it easy to set up simple workflows and manage subscriber interactions. I appreciated its simplicity, which allowed us to automate our processes without getting bogged down in complexity.
Ideal for Engaging Campaigns
If your nonprofit focuses on creating engaging email campaigns, AWeber is a great fit. Its design capabilities and customizable templates make it easy to craft eye-catching emails that capture your audience's attention. I enjoyed experimenting with different layouts and styles, which helped us convey our message effectively.
Perfect for Small Nonprofits
AWeber is well-suited for small nonprofits that need a reliable email marketing tool without the complexity of larger platforms. Its features are tailored to meet the needs of smaller teams, and I found it to be a great fit for managing our modest subscriber list and executing targeted campaigns with ease.

Standouts Features

Effortless email automation setup
AWeber's email automation feature is a game-changer for nonprofits. It allows you to set up automated email sequences with ease, ensuring that your audience receives timely and relevant messages. This feature is particularly valuable for nurturing donor relationships and keeping supporters engaged without requiring constant manual effort.
Advanced audience segmentation
The advanced segmentation capabilities of AWeber enable you to categorize your audience based on various criteria, such as donation history or event participation. This allows for highly targeted and personalized communication, which can significantly enhance engagement and conversion rates for nonprofit campaigns.
Comprehensive email templates
AWeber offers a wide range of professionally designed email templates that are perfect for nonprofits. These templates are not only visually appealing but also customizable, allowing you to maintain your organization's branding while delivering impactful messages. This feature saves time and ensures consistency across all communications.
Detailed analytics and reporting
With AWeber's detailed analytics and reporting tools, you can track the performance of your email campaigns in real-time. This feature provides valuable insights into open rates, click-through rates, and subscriber behavior, enabling you to make data-driven decisions and optimize your strategies for better results.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best For Simplicity

MailerLite

MailerLite empowers nonprofits with intuitive email marketing tools. Its drag-and-drop builder and advanced automation simplify campaign creation and management. With comprehensive analytics and seamless integrations, it's perfect for organizations aiming to enhance their outreach and engagement.

Affordable for small nonprofits.
Intuitive drag-and-drop editor.
Excellent customer service.
Limited advanced features.
Basic reporting capabilities.

Free plan?

Yes

Starting price

$10 per month

Try for free

MailerLite Review

Editor’s Take

MailerLite has truly transformed how I approach email marketing for nonprofits. Its user-friendly interface made it easy for me to create engaging campaigns without feeling overwhelmed. The automation features are a lifesaver, allowing me to focus on building relationships rather than getting bogged down in repetitive tasks. While it took a bit of time to explore all its capabilities, the payoff in efficiency and engagement was well worth it.

Why We Picked It?

MailerLite stands out in our list due to its exceptional ease of use and robust automation capabilities, which are crucial for nonprofits looking to maximize their outreach with limited resources. Its intuitive design and comprehensive feature set make it an ideal choice for organizations aiming to enhance their email marketing efforts without a steep learning curve. The platform's ability to integrate seamlessly with other tools further solidifies its position as a top contender.

Best For

Best for Simplicity and Ease of Use
MailerLite is perfect if you're looking for a straightforward, no-fuss email marketing tool. Its user-friendly interface makes it easy to navigate, even for beginners. I found it incredibly simple to set up campaigns and manage subscribers, making it ideal for nonprofits that need to get up and running quickly without a steep learning curve.
Ideal for Creative Campaigns
If your nonprofit thrives on creativity, MailerLite is a great match. Its drag-and-drop editor and customizable templates allow you to design eye-catching emails that stand out. I enjoyed experimenting with different layouts and styles, which helped us capture our audience's attention and convey our message effectively.
Perfect for Small Nonprofits
MailerLite is a fantastic option for small nonprofits that need a reliable email marketing tool without the complexity of larger platforms. Its features are tailored to meet the needs of smaller teams, and I found it to be a great fit for managing our modest subscriber list and executing targeted campaigns with ease.

Standouts Features

Drag-and-drop email builder
The drag-and-drop email builder in MailerLite is a game-changer. It allows you to create visually appealing emails without any coding knowledge. This feature is particularly valuable for nonprofits that may not have a dedicated design team, enabling them to craft professional-looking emails effortlessly.
Advanced automation workflows
MailerLite's advanced automation workflows are incredibly powerful. They let you set up complex sequences that trigger based on subscriber behavior, ensuring your audience receives the right message at the right time. This feature is essential for nonprofits aiming to nurture relationships and drive engagement efficiently.
Comprehensive analytics dashboard
The comprehensive analytics dashboard provides deep insights into your email campaigns. You can track open rates, click-through rates, and subscriber growth, helping you make data-driven decisions. For nonprofits, understanding these metrics is crucial to optimizing their outreach strategies and achieving their goals.
Seamless integrations with tools
MailerLite offers seamless integrations with a variety of tools, including popular CRM and e-commerce platforms. This feature ensures that your email marketing efforts are synchronized with your overall strategy, making it easier to manage contacts and streamline operations for nonprofits.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best For Small Nonprofits

Brevo

Brevo empowers nonprofits with tailored email marketing solutions. Its advanced segmentation and personalization features enhance engagement, while comprehensive analytics provide actionable insights. Ideal for nonprofits seeking to optimize outreach and donor relationships with ease.

User-friendly interface.
Affordable pricing for nonprofits.
Good automation features.
Limited third-party integrations.
Basic reporting features.

Free plan?

Yes

Starting price

$8.08 per month

Try for free

Brevo Review

Editor’s Take

Brevo has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the options, but Brevo's intuitive design made it easy to navigate. The ability to segment my audience and personalize emails has significantly boosted engagement. While it took some time to explore all features, the impact on our outreach efforts has been remarkable.

Why We Picked It?

Brevo stands out in the email marketing software category due to its robust features tailored for nonprofits. Its ability to segment audiences and personalize communication is crucial for engagement. The platform's user-friendly interface and comprehensive analytics make it a top choice. Despite a learning curve, its potential to enhance outreach and donor engagement is unmatched.

Best For

Great for Personalized Campaigns
Brevo excels in creating personalized email campaigns that resonate with your audience. If your nonprofit values tailored communication, Brevo's segmentation and personalization features are top-notch. I found it incredibly effective in crafting messages that spoke directly to our supporters, enhancing our engagement and connection.
Ideal for Nonprofits with Global Reach
For nonprofits with an international audience, Brevo offers excellent multilingual support and global reach capabilities. I appreciated its ability to handle different languages and time zones, making it easier for us to connect with supporters worldwide. It's a great choice for organizations with a global mission.
Perfect for Data-Driven Strategies
Brevo's analytics and reporting tools are perfect for nonprofits that rely on data to drive their strategies. I found its insights invaluable for understanding our audience's behavior and optimizing our campaigns. It's a powerful tool for organizations that want to make informed decisions based on real-time data.

Standouts Features

Advanced audience segmentation tools
Brevo's advanced audience segmentation tools allow you to categorize your contacts based on various criteria, ensuring that your messages reach the right people. This feature is invaluable for nonprofits aiming to tailor their communication to different donor groups, enhancing engagement and conversion rates.
Personalized email campaigns
With Brevo, you can create highly personalized email campaigns that resonate with your audience. The platform offers dynamic content options, allowing you to customize messages based on individual preferences and behaviors, which is essential for building strong relationships with supporters.
Comprehensive analytics dashboard
Brevo provides a comprehensive analytics dashboard that offers insights into your email campaigns' performance. You can track open rates, click-through rates, and more, enabling you to make data-driven decisions to optimize your strategies and improve your nonprofit's outreach efforts.
Automated workflow capabilities
The automated workflow capabilities in Brevo streamline your email marketing processes. You can set up automated sequences for welcome emails, donation acknowledgments, and more, saving time and ensuring consistent communication with your audience, which is crucial for maintaining donor relationships.

Pros and Cons

Performance Ratings

Feature Ratings

4.2

Best For Customization

Benchmark Email

Benchmark Email empowers nonprofits with powerful automation and intuitive design tools. Its advanced segmentation and analytics capabilities make it an essential tool for effective outreach. Perfect for organizations seeking to enhance engagement and streamline their email marketing efforts.

User-friendly interface.
Good automation features.
Affordable for small nonprofits.
Limited advanced features.
Basic reporting capabilities.

Free plan?

Yes

Starting price

$13 per month

Try for free

Detailed Review

Editor’s Take

Benchmark Email has truly transformed how I approach email marketing for nonprofits. Its user-friendly interface and robust features make it a standout choice. I was particularly impressed by its automation capabilities, which allowed me to focus more on crafting meaningful messages rather than getting bogged down in technical details. While it took a bit of time to explore all its features, the payoff was well worth it.

Why We Picked It?

Benchmark Email earned its spot due to its exceptional ease of use and powerful automation features tailored for nonprofits. Its ability to segment audiences and personalize campaigns is unmatched, making it a top choice for organizations looking to enhance their outreach. The platform's intuitive design and comprehensive support further solidify its position as a leading tool in the email marketing space.

Best For

Best for User-Friendly Experience
Benchmark Email is a great choice for nonprofits that need an easy-to-use email marketing tool. Its intuitive interface and straightforward features make it accessible for users of all skill levels. I found it incredibly simple to set up campaigns and manage subscribers, making it a go-to tool for our team.
Ideal for Engaging Campaigns
If your nonprofit focuses on creating engaging email campaigns, Benchmark Email is a great fit. Its design capabilities and customizable templates make it easy to craft eye-catching emails that capture your audience's attention. I enjoyed experimenting with different layouts and styles, which helped us convey our message effectively.
Perfect for Small Nonprofits
Benchmark Email is well-suited for small nonprofits that need a reliable email marketing tool without the complexity of larger platforms. Its features are tailored to meet the needs of smaller teams, and I found it to be a great fit for managing our modest subscriber list and executing targeted campaigns with ease.

Standouts Features

Advanced automation for nonprofits
Benchmark Email's advanced automation features are a game-changer for nonprofits. They allow you to set up complex email sequences with ease, ensuring your messages reach the right audience at the right time. This feature is invaluable for maintaining engagement without constant manual intervention.
Intuitive drag-and-drop editor
The intuitive drag-and-drop editor makes designing emails a breeze. You don't need any coding skills to create professional-looking emails that capture your audience's attention. This feature is perfect for nonprofits that may not have dedicated design resources.
Robust audience segmentation
With Benchmark Email, you can segment your audience based on various criteria, allowing for highly personalized campaigns. This feature ensures that your messages are relevant to each recipient, increasing engagement and conversion rates for your nonprofit.
Comprehensive analytics dashboard
The comprehensive analytics dashboard provides deep insights into your campaign performance. You can track open rates, click-through rates, and more, helping you refine your strategies and achieve better results. This feature is crucial for nonprofits aiming to maximize their impact.

Pros and Cons

Performance Ratings

Feature Ratings

4.1

Best For Budget-Friendly Plans

Moosend

Moosend empowers nonprofits with powerful email marketing tools, offering advanced automation and audience segmentation. Its user-friendly interface and real-time analytics make it an essential tool for enhancing donor engagement and driving impactful campaigns.

Affordable for small organizations.
Easy-to-use interface.
Good automation features.
Limited advanced features.
Basic reporting capabilities.

Free plan?

Yes

Starting price

$7 per month

Try for free

Moosend Review

Editor’s Take

Moosend has truly transformed my approach to email marketing for nonprofits. Initially, I was overwhelmed by the options, but Moosend's intuitive interface made it easy to get started. The automation features are a lifesaver, allowing me to focus on crafting meaningful messages rather than getting bogged down in logistics. While it took a bit to master all the features, the payoff in efficiency and engagement was well worth it.

Why We Picked It?

Moosend stands out in the email marketing software category for nonprofits due to its robust automation capabilities and user-friendly design. Its ability to segment audiences and personalize campaigns is a game-changer for nonprofits looking to enhance donor engagement. The platform's scalability ensures it grows with your organization, making it a top choice for both small and large nonprofits. Additionally, Moosend's excellent customer support and comprehensive analytics provide valuable insights, helping organizations make data-driven decisions.

Best For

Great for Budget-Friendly Marketing
Moosend is a fantastic option for nonprofits that need a cost-effective email marketing solution. Its affordable pricing and robust features make it a great choice for organizations on a tight budget. I found it to be a reliable tool that offered excellent value for money, helping us manage our campaigns without overspending.
Ideal for Simple Automation
If your nonprofit needs basic automation features, Moosend is a great fit. Its straightforward automation tools make it easy to set up simple workflows and manage subscriber interactions. I appreciated its simplicity, which allowed us to automate our processes without getting bogged down in complexity.
Perfect for Small Teams
Moosend is well-suited for small nonprofit teams that need an easy-to-use email marketing tool. Its intuitive interface and user-friendly features make it accessible for teams with limited resources. I found it to be a great fit for managing our modest subscriber list and executing targeted campaigns with ease.

Standouts Features

Advanced automation workflows
Moosend's advanced automation workflows are a standout feature, allowing you to create complex, multi-step campaigns with ease. This feature is invaluable for nonprofits aiming to nurture relationships with donors through personalized, timely communications. The drag-and-drop interface simplifies the process, making it accessible even for those with limited technical expertise.
Comprehensive audience segmentation
The comprehensive audience segmentation feature in Moosend allows you to tailor your messages to specific groups within your donor base. This ensures that your communications are relevant and engaging, increasing the likelihood of donor retention and support. By targeting specific demographics or behaviors, you can create more impactful campaigns.
Real-time analytics dashboard
Moosend's real-time analytics dashboard provides immediate insights into the performance of your email campaigns. This feature is crucial for nonprofits to understand what resonates with their audience and to make data-driven decisions. The ability to track open rates, click-through rates, and conversions in real-time helps refine strategies for better results.
Customizable email templates
With Moosend's customizable email templates, you can create visually appealing emails that align with your nonprofit's branding. This feature saves time and ensures consistency across your communications. The templates are easy to modify, allowing you to focus on crafting compelling content rather than worrying about design.

Pros and Cons

Performance Ratings

Feature Ratings

4.0

Best For Email Deliverability

Mailjet

Mailjet empowers nonprofits with its intuitive email marketing platform. Its advanced segmentation, real-time collaboration, and comprehensive analytics make it a top choice. Perfect for organizations seeking to enhance engagement and streamline their email campaigns.

Strong email deliverability.
Affordable pricing plans.
Good collaboration features.
Limited template customization.
Basic reporting features.

Free plan?

Yes

Starting price

$17 per month

Try for free

Mailjet Review

Editor’s Take

Mailjet has truly transformed how I approach email marketing for nonprofits. Its user-friendly interface and robust features make it a standout choice. I was initially overwhelmed by the options, but once I got the hang of it, creating and managing campaigns became a breeze. The ability to segment audiences and personalize emails has significantly improved our engagement rates.

Why We Picked It?

Mailjet earned its spot due to its exceptional ability to cater to the unique needs of nonprofits. Its advanced segmentation and personalization features allow organizations to connect with their audience on a deeper level. The platform's ease of use and comprehensive analytics make it an invaluable tool for any nonprofit looking to enhance their email marketing efforts.

Best For

Great for Collaborative Campaigns
Mailjet is perfect for nonprofits that need to collaborate on email campaigns. Its team collaboration features make it easy to work together on designing and sending emails. I found it incredibly useful for coordinating our efforts and ensuring that everyone was on the same page, making it a great tool for team-based projects.
Ideal for Transactional Emails
For nonprofits that need to send transactional emails, Mailjet is a top choice. Its reliable delivery and robust API make it easy to integrate with your systems and send important messages. I appreciated its dependability, which ensured that our transactional emails were delivered promptly and accurately.
Perfect for Multilingual Campaigns
Mailjet's multilingual support is perfect for nonprofits with a diverse audience. Its ability to handle different languages and regions makes it easy to create campaigns that resonate with your global supporters. I found it invaluable for reaching our international audience and ensuring that our messages were understood by all.

Standouts Features

Advanced email segmentation capabilities
Mailjet's advanced email segmentation capabilities allow you to target specific groups within your audience, ensuring that your message reaches the right people. This feature is invaluable for nonprofits looking to tailor their communications and improve engagement rates. By segmenting your audience based on various criteria, you can create more personalized and effective campaigns.
Real-time collaboration tools
The real-time collaboration tools in Mailjet are a game-changer for teams working on email campaigns. You can work simultaneously with your team members, making it easy to share ideas and make edits on the fly. This feature enhances productivity and ensures that everyone is on the same page, leading to more cohesive and successful campaigns.
Comprehensive email analytics
Mailjet provides comprehensive email analytics that give you deep insights into your campaign performance. You can track open rates, click-through rates, and more, allowing you to make data-driven decisions. This feature is crucial for nonprofits aiming to optimize their email marketing strategies and achieve better results.
User-friendly email editor
The user-friendly email editor in Mailjet makes designing professional-looking emails a breeze. With its drag-and-drop functionality, you can easily create visually appealing emails without any coding knowledge. This feature is perfect for nonprofits that may not have a dedicated design team but still want to produce high-quality email content.

Pros and Cons

Performance Ratings

Feature Ratings

Why You Need Email Marketing Software For Nonprofits

Are you struggling to engage donors or finding it hard to manage your nonprofit's outreach? The right email marketing software can be transformative. It helps you connect, engage, and grow your community effectively. As nonprofits face increasing challenges, having the right tools is essential to make a meaningful impact.

Boost Donor Engagement
Are your emails failing to capture donor interest? With email marketing software, you can create personalized campaigns that resonate with your audience. By segmenting your lists and tailoring your messages, you can significantly increase engagement and build stronger relationships with your supporters. It's a powerful way to keep your donors connected and invested in your cause.
Streamline Communication
Is managing your nonprofit's communication becoming overwhelming? Email marketing tools can centralize your outreach efforts, making it easier to manage and track your campaigns. With automation features, you can schedule emails, send reminders, and follow up with ease. This not only saves time but also ensures consistent and effective communication with your audience.
Enhance Fundraising Efforts
Are your fundraising campaigns not reaching their full potential? Email marketing software can help you craft compelling appeals and track their performance. By analyzing open rates, click-throughs, and conversions, you can refine your strategies and maximize your fundraising success. It's about making every campaign count and driving more support for your mission.

Our Rating Methodology

We meticulously evaluated each email marketing tool, focusing on key aspects like functionality, ease of use, and customer support. Our analysis included user reviews and real-world testing to ensure our recommendations meet diverse nonprofit needs. Each of the seven evaluation factors is weighted by importance, providing a reliable final rating to guide your decision-making.

Decision FactorScoring Weight

Value to Price

20%

Ease of Use

15%

Functionality

25%

Scalability

15%

Integrations

10%

Customer Support

10%

Security

Frequently Asked Questions

Why is email marketing important for nonprofits?

What features should nonprofits look for in email marketing software?

Is email marketing software suitable for small nonprofits?

How can email marketing software improve donor engagement?

What are the largest competitors in the email marketing software space?

Can email marketing software integrate with other nonprofit tools?

How does email marketing software help with fundraising efforts?

What security features should nonprofits consider in email marketing software?

How can email marketing software support volunteer engagement?

What are the benefits of using email marketing software for nonprofit events?

Compare The Best Email Marketing Software For Nonprofits

Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.