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7 Best Email Marketing Software For Hotels in 2025

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous email marketing tools for hotels, each promising to enhance guest engagement, boost bookings, and streamline communication. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular email marketing software to help you find the best options for boutique hotels, large chains, independent inns, and more. These tools can transform your guest communication strategy, enhance personalization, and drive more bookings. Stay tuned to discover the top choices!

Top Picks for Email Marketing Software For Hotels

Top Email Marketing Software For Hotels

4.9

0

Best For Customer Engagement

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Constant Contact

Constant Contact empowers hoteliers with intuitive email marketing tools. Its standout features include effortless campaign creation and advanced audience segmentation, ensuring personalized guest experiences. Ideal for enhancing engagement and loyalty, it's a valuable asset for any hotelier.

  • Excellent customer support
  • Easy-to-use interface
  • Good for event marketing
  • Limited automation features
  • Higher cost compared to competitors

Free plan?

Yes

Starting price

$12 per month
4.8

0

Best All-In-One Solution

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HubSpot

HubSpot revolutionizes hotel email marketing with its powerful automation and segmentation features. Its seamless CRM integration and detailed analytics provide invaluable insights, making it an essential tool for enhancing guest engagement and driving bookings.

  • Comprehensive marketing suite
  • Strong CRM integration
  • Excellent analytics
  • Steep learning curve
  • Expensive for small businesses

Free plan?

Yes

Starting price

$20 per month per seat
4.6

0

Best For Comprehensive Features

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Mailchimp

Mailchimp empowers hotels with powerful email marketing tools, offering advanced segmentation and automation. Its user-friendly interface and detailed analytics make it an essential tool for enhancing guest engagement and driving bookings. Perfect for both small and large hotel chains.

  • Wide range of templates
  • Strong brand recognition
  • Robust analytics tools
  • Pricing can be high for small businesses
  • Complex interface for new users

Free plan?

Yes

Starting price

$13 per month
4.6

0

Best For Automation

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ActiveCampaign

ActiveCampaign empowers hotels with advanced email marketing tools, offering personalized automation and seamless integrations. Its robust features enhance guest engagement and streamline operations, making it an essential tool for any hotel looking to elevate their marketing efforts.

  • Powerful automation features
  • Good CRM integration
  • Excellent customer support
  • Complex setup process
  • Higher pricing tiers

Free plan?

Yes

Starting price

$15 per month
4.5

0

Best For Personalized Campaigns

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Moosend

Moosend empowers hotel marketers with powerful automation and intuitive design tools. Its seamless CRM integration and comprehensive analytics make it an invaluable asset for enhancing guest communication and driving bookings. Perfect for those seeking to elevate their email marketing strategy.

  • User-friendly interface for beginners
  • Advanced automation features
  • Comprehensive analytics and reporting
  • Limited integrations with third-party apps
  • Occasional email deliverability issues

Free plan?

Yes

Starting price

$7 per month
4.5

0

Best For Email Analytics

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GetResponse

GetResponse empowers hotels with robust email marketing tools, offering advanced automation and powerful segmentation. Its user-friendly interface and comprehensive template library make it an invaluable asset for crafting engaging campaigns that resonate with your audience.

  • All-in-one marketing platform
  • Good automation features
  • Affordable pricing
  • Limited integrations
  • Interface can be overwhelming

Free plan?

Yes

Starting price

$15.6 per month
4.4

0

Best For Simplicity

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MailerLite

MailerLite empowers hotel marketers with its intuitive design and powerful automation features. Its seamless integrations and comprehensive analytics make it a top choice for creating personalized guest experiences and driving repeat bookings. A must-have for effective email marketing.

  • Affordable for small businesses
  • Easy-to-use drag-and-drop editor
  • Good customer support
  • Limited advanced features
  • Basic automation capabilities

Free plan?

Yes

Starting price

$10 per month

Why You Need Email Marketing Software For Hotels

Are you struggling to engage guests or finding it hard to manage email campaigns effectively? In today’s competitive hospitality industry, the right email marketing software can be a game-changer for your hotel. It helps you personalize communication, boost bookings, and ensure guest satisfaction. As hotels face more complex demands, having the right tools is crucial to stay competitive.

  • Boost Guest Engagement

    Are your email campaigns failing to capture your guests' attention? With email marketing software, you can create personalized and engaging content that resonates with your audience. By leveraging data-driven insights, you can tailor your messages to meet the specific needs and preferences of your guests, leading to higher open rates and increased engagement. It's a simple way to connect with your guests on a deeper level and build lasting relationships.

  • Increase Bookings

    Struggling to fill your rooms? Email marketing software can help you drive more bookings by targeting the right audience with the right message at the right time. By automating your campaigns and using advanced segmentation, you can reach potential guests with personalized offers and promotions that encourage them to book directly with your hotel. It's an effective way to boost your occupancy rates and maximize your revenue.

  • Enhance Guest Satisfaction

    Is guest satisfaction a top priority for your hotel? With email marketing software, you can keep your guests informed and engaged throughout their stay. From pre-arrival emails to post-stay surveys, you can provide valuable information and gather feedback to improve their experience. By staying connected with your guests, you can ensure their satisfaction and encourage repeat visits. It's about creating a memorable experience that keeps your guests coming back.

Our Rating Methodology

We meticulously evaluated each email marketing tool for hotels, focusing on key factors like value to price, ease of use, and functionality. Our analysis included user reviews and real-world testing to ensure our recommendations meet the diverse needs of hotel businesses. Each factor was weighted by importance to provide a comprehensive final rating, helping you choose the best tool for your hotel.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best Email Marketing Software For Hotels

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.