logo

71 Digital Media Consumption Statistics for 2025

No Logo
Author

Martin Lunendonk

Last Update

Jan 18, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Digital media consumption continues to soar in 2025, fueled by the growing influence of streaming, social media, and mobile devices. This article highlights key statistics on how audiences interact with digital media, offering insights into changing behaviors and trends that matter for marketers and businesses.

Global Digital Media Consumption

The world’s reliance on digital media is stronger than ever, shaping how people spend their time online.

  1. Global average daily digital media consumption is 7 hours and 12 minutes. This includes time spent on streaming, social media, gaming, and online news. (Datareportal)
  2. 92% of internet users consume digital media daily. Online activities are now part of everyday life for billions of people. (Statista)
  3. Digital media consumption grew by 8% in 2025. Factors like faster internet speeds, more connected devices, and better content are driving growth. (Hootsuite)
  4. Streaming accounts for 34% of all digital media consumption. Platforms like Netflix, YouTube, and Spotify dominate user attention. (Cisco)
  5. Asia-Pacific leads in digital media consumption, with users averaging 7.5 hours daily. Smartphone penetration and social media growth fuel this trend. (We Are Social)

Mobile Media Usage

Mobile devices remain the primary gateway to digital media consumption worldwide.

  1. Users spend 4.5 hours daily on mobile devices. Smartphones dominate time spent on digital media, surpassing other devices. (Statista)
  2. 53% of digital media consumption is on mobile devices. Apps for streaming, gaming, and social media are major contributors. (eMarketer)
  3. TikTok users average 89 minutes daily on the app. Short-form video content thrives in mobile-first environments. (Business of Apps)
  4. Mobile video accounts for 75% of all video plays. Optimized for mobile, vertical and short-form videos see the highest engagement. (Wyzowl)
  5. Mobile gaming generates 54% of the gaming market revenue. Mobile games like "Candy Crush" and "PUBG" dominate gaming time. (Statista)

Social Media Consumption

Social media remains a top category of digital media, drawing billions of users globally.

  1. The average user spends 2 hours and 31 minutes daily on social media. Platforms like Instagram, Facebook, and TikTok lead the charge. (Hootsuite)
  2. Social media accounts for 35% of total mobile usage. Smartphones are the primary devices for accessing social platforms. (Statista)
  3. Facebook leads with 2.96 billion monthly active users. Despite competition, Facebook continues to dominate global social media. (Meta)
  4. YouTube users stream 1 billion hours of video daily. Long-form and short-form videos keep users engaged for extended periods. (YouTube)
  5. Instagram Stories drive 20% higher engagement than feed posts. Ephemeral content remains highly engaging. (Sprout Social)

Streaming Media Statistics

Streaming services are central to digital media consumption, reshaping entertainment habits.

  1. 85% of internet users watch video content weekly. Streaming platforms like Netflix, Hulu, and YouTube dominate video consumption. (Cisco)
  2. OTT platforms account for 30% of total TV consumption. Over-the-top streaming continues to replace traditional TV. (Statista)
  3. The global number of subscription video-on-demand (SVOD) users exceeds 2 billion. Platforms like Netflix and Disney+ lead the market. (Grand View Research)
  4. Audio streaming accounts for 37% of total music consumption. Spotify, Apple Music, and Amazon Music dominate the space. (IFPI)
  5. Live streaming grew by 28% in 2025. Platforms like Twitch and YouTube Live attract gaming and event audiences. (Streamlabs)

Digital Gaming Trends

Gaming continues to dominate as a form of interactive digital media.

  1. The global gaming market reached $225 billion in 2025. Gaming remains one of the most lucrative digital media segments. (Newzoo)
  2. Mobile gaming accounts for 54% of global gaming revenue. Accessible and affordable, mobile games dominate worldwide. (Statista)
  3. 56% of gamers watch gaming live streams. Platforms like Twitch and YouTube Gaming provide content that goes beyond playing games. (Streamlabs)
  4. Esports viewership will surpass 650 million globally by 2025. Competitive gaming is driving significant audience engagement. (Newzoo)
  5. VR gaming grew by 35% in 2025. Immersive experiences are becoming more mainstream, thanks to better hardware and content. (IDC)

News and Digital Publishing Consumption

Digital platforms have transformed how audiences consume news and written content.

  1. 63% of adults access news online daily. News websites and apps are primary sources of information for most users. (Pew Research Center)
  2. Social media accounts for 45% of news discovery. Platforms like Twitter and Facebook remain significant sources for breaking news. (Reuters Institute)
  3. News consumption on mobile apps grew by 15% in 2025. Apps like Apple News and Google News are becoming the go-to for updates. (Statista)
  4. Long-form articles drive 40% more engagement than short-form content. In-depth, value-driven content holds audience attention longer. (HubSpot)
  5. Podcasts reach 55% of U.S. consumers. News and storytelling podcasts continue to grow in popularity. (Edison Research)

Age-Based Digital Media Trends

Generational differences significantly influence digital media habits.

  1. Gen Z averages 9 hours daily on digital media. Social media, gaming, and short-form video dominate their screen time. (Common Sense Media)
  2. Millennials spend 8 hours daily consuming digital media. Streaming services and social platforms are their preferred sources. (Hootsuite)
  3. Gen X averages 6.5 hours daily on digital media. Work-related usage and TV streaming account for much of their time. (Statista)
  4. Baby Boomers spend 5 hours daily consuming digital media. This group prefers news sites and traditional TV streaming. (Pew Research Center)
  5. Seniors aged 65+ have seen a 20% increase in digital media usage since 2020. Video calls and online news drive their engagement. (Nielsen)

Regional Digital Media Statistics

Digital media habits vary by region, driven by cultural preferences and infrastructure.

  1. Asia-Pacific leads with 7.5 hours of daily digital media consumption. Mobile devices dominate usage in this region. (We Are Social)
  2. North America averages 7 hours daily on digital media. Streaming services and social media are key drivers. (Statista)
  3. Europe sees 6 hours and 15 minutes of daily media consumption. Users spend more time on news and OTT platforms. (Hootsuite)
  4. Latin America averages 6.8 hours daily. Social media usage is particularly high in this region. (Pew Research Center)
  5. Africa’s digital media usage grew by 12% in 2025. Expanding internet access and mobile usage are fueling growth. (GSMA)

Impacts of Digital Media Consumption

Digital media use has far-reaching effects on health, productivity, and behavior.

  1. Excessive digital media use leads to a 20% increase in anxiety and depression. Overconsumption of social media and online content affects mental health. (Journal of Affective Disorders)
  2. Digital detoxes reduce stress by 30%. Taking breaks from digital media improves mental well-being and focus. (American Psychological Association)
  3. Heavy media consumers are 40% less likely to engage in physical activity. Sedentary behaviors associated with digital consumption impact overall health. (Mayo Clinic)
  4. Screen time before bed disrupts sleep quality for 65% of users. Blue light exposure negatively impacts melatonin production. (National Sleep Foundation)
  5. Digital media multitasking reduces productivity by 35%. Constant switching between tasks diminishes focus and efficiency. (American Psychological Association)

Trends Driving Digital Media Growth in 2025

Emerging trends are reshaping how audiences consume digital media.

  1. Short-form video content sees a 40% increase in adoption. Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate engagement. (Hootsuite)
  2. AI-powered content recommendations boost consumption by 30%. Algorithms improve user experience by personalizing feeds. (Statista)
  3. Interactive media sees a 25% growth in engagement. Quizzes, polls, and gamified content keep audiences engaged longer. (Think with Google)
  4. Metaverse-related media consumption grew by 50%. Virtual worlds are transforming how people interact with content. (We Are Social)
  5. Podcasts and audio content continue to grow, with a 22% increase in listenership. Voice-based media offers convenience for multitasking audiences. (Edison Research)
No Logo
Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.