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9 Best CRM for B2B in 2025

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Author

Anastasia Belyh

Last Update

Jan 08, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous CRM for B2B solutions, each promising to enhance customer relationships, streamline sales processes, and boost business growth. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular CRM for B2B tools to help you find the best options for small businesses, large enterprises, sales teams, and more. These tools can transform how you manage customer interactions, improve sales efficiency, and drive business success. Let's dive into the details!

Top Picks for CRM for B2B

Top CRM for B2B

4.8

0

Best For Large Enterprises

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Salesforce

Salesforce empowers your B2B CRM with unmatched customization and automation. Its seamless integrations and comprehensive analytics make it an indispensable tool for businesses aiming to optimize their customer relationships and drive growth.

  • Highly customizable to fit needs.
  • Comprehensive reporting and analytics.
  • Strong integration capabilities.
  • Steep learning curve for new users.
  • High cost for small businesses.
  • Complex setup process.

Free plan?

No

Starting price

$25 per month per user
4.7

0

Best All-In-One Solution

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HubSpot

HubSpot offers a robust CRM solution tailored for B2B businesses. Its advanced lead tracking and customizable pipelines enhance sales efficiency. With comprehensive reporting and seamless integrations, it’s a must-have for businesses aiming to optimize their customer relationship management.

  • All-in-one marketing solution.
  • Intuitive and easy to use.
  • Free CRM with essential features.
  • Limited customization options.
  • High cost for advanced features.
  • Occasional performance lags.

Free plan?

Yes

Starting price

$20 per month per seat
4.6

0

Best For Lead Management

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Freshsales

Freshsales empowers your sales team with AI-driven insights and customizable workflows. Its seamless integration of communication tools and advanced analytics makes it a must-have for businesses aiming to enhance their CRM strategy and boost sales efficiency.

  • Comprehensive contact management.
  • Built-in phone and email features.
  • Affordable pricing for startups.
  • Limited customization options.
  • Basic reporting features.
  • Occasional performance issues.

Free plan?

Yes

Starting price

€9 per month per user
4.5

0

Best For Email Marketing

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ActiveCampaign

ActiveCampaign empowers businesses with powerful automation and personalized email marketing. Its seamless CRM integration and in-depth analytics make it a top choice for enhancing customer engagement and driving growth. Ideal for businesses seeking to optimize their marketing efforts.

  • Robust automation features for marketing.
  • User-friendly interface for beginners.
  • Excellent customer support available.
  • Limited CRM functionalities.
  • Complexity in advanced features.
  • Occasional email deliverability issues.

Free plan?

Yes

Starting price

$15 per month
4.4

0

Best For Sales Automation

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Pipedrive

Pipedrive acts as your digital sales assistant, streamlining deal tracking and task automation. Its customizable pipelines and powerful automation features make it a vital tool for enhancing sales efficiency and productivity, especially for growing businesses.

  • Visual sales pipeline management.
  • Easy to set up and use.
  • Affordable for small businesses.
  • Limited advanced features.
  • Basic reporting capabilities.
  • No free plan available.

Free plan?

Yes

Starting price

$14 per month per user
4.3

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Ideal For Team Collaboration

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Monday CRM

Monday CRM offers a highly customizable platform that adapts to your business needs. Its automation features and visual dashboards enhance productivity and provide valuable insights, making it an essential tool for effective B2B relationship management.

  • Highly visual and customizable.
  • Great for team collaboration.
  • Integrates well with other tools.
  • Can be overwhelming initially.
  • Limited CRM-specific features.
  • Pricing can be high for small teams.

Free plan?

Yes

Starting price

$12 per month per user
4.2

0

Best For Project Management

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Insightly CRM

Insightly CRM offers a unique blend of CRM and project management features, making it a versatile tool for businesses. Its customizable workflows and integrated project management capabilities provide a comprehensive solution for managing customer relationships and projects efficiently.

  • Strong project management features.
  • User-friendly interface.
  • Affordable for small businesses.
  • Limited customization options.
  • Basic reporting features.
  • Occasional syncing issues.

Free plan?

Yes

Starting price

$29 per user / month
4.1

0

Best For Customer Support

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Zendesk Sell

Zendesk Sell empowers your sales team with customizable pipelines and advanced lead scoring. Its seamless email integration and mobile app accessibility make it a versatile tool for businesses aiming to enhance their CRM processes and drive growth.

  • Easy to use and navigate.
  • Strong integration capabilities.
  • Good for small to medium businesses.
  • Limited advanced features.
  • Basic reporting capabilities.
  • No free plan available.

Free plan?

Yes

Starting price

$19 per month
4.0

0

Best For Small Businesses

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Nimble CRM

Nimble CRM offers a comprehensive solution for managing business relationships, with standout features like social media integration and automated data enrichment. It's perfect for B2B companies looking to enhance customer engagement and streamline contact management.

  • Strong social media integration.
  • Affordable for small businesses.
  • Easy to use and set up.
  • Limited advanced features.
  • Basic reporting capabilities.
  • No free plan available.

Free plan?

Yes

Starting price

$24.9 per month per user

Why You Need CRM for B2B

Are you struggling to manage customer relationships effectively? In today's competitive market, the right CRM for B2B can transform your business. It helps streamline sales processes, enhance customer interactions, and drive growth. As businesses face more complex demands, having the right tools is crucial to stay competitive.

  • Enhance Customer Relationships

    Are you finding it challenging to maintain strong customer relationships? With CRM for B2B, you can centralize customer data, track interactions, and personalize communication. This leads to improved customer satisfaction and loyalty. It's a simple way to ensure your customers feel valued and understood, ultimately driving business success.

  • Streamline Sales Processes

    Is your sales team overwhelmed with manual tasks? CRM for B2B automates routine processes, such as lead tracking and follow-ups, allowing your team to focus on closing deals. This not only boosts productivity but also ensures a more efficient sales cycle. It's about working smarter, not harder, to achieve your sales goals.

  • Drive Business Growth

    Are you looking to expand your business? CRM for B2B provides valuable insights into customer behavior and market trends, helping you make informed decisions. By leveraging data-driven strategies, you can identify new opportunities and optimize your marketing efforts. It's a powerful tool to propel your business forward and achieve sustainable growth.

Our Rating Methodology

We meticulously evaluated each CRM for B2B tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting hands-on testing, we ensured our recommendations align with real-world needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you make confident decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best CRM for B2B

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.