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12 Best Benchmark Email Alternatives of 2025

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Author

Martin Lunendonk

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Looking for an alternative to Benchmark Email? While Benchmark Email is a great tool for email marketing with its intuitive interface and robust features, some users might find its automation capabilities limited.

If you're seeking more advanced segmentation, enhanced analytics, better integration options, or more comprehensive automation features, exploring other email marketing platforms makes sense.

Top Alternatives for Benchmark Email

Top Benchmark Email Alternatives

4.7

0

Best For Comprehensive Features

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ActiveCampaign

ActiveCampaign offers advanced automation and CRM integration, while Benchmark Email is simpler and more user-friendly. ActiveCampaign is ideal for businesses seeking comprehensive marketing solutions, whereas Benchmark Email suits those preferring straightforward email marketing.

  • Advanced automation capabilities.
  • Comprehensive CRM features.
  • Strong customer support.
  • Steep learning curve.
  • Can be expensive for small teams.

Free plan?

Yes

Starting price

$15 per month
4.6

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Best For Advanced Automation

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GetResponse

GetResponse offers a comprehensive suite of marketing tools, including webinars and landing pages, while Benchmark Email focuses on email campaigns. GetResponse's versatility makes it ideal for businesses seeking more than just email marketing.

  • All-in-one marketing platform.
  • Advanced automation capabilities.
  • Generous free plan for new users.
  • Interface can feel cluttered.
  • Steep learning curve for beginners.

Free plan?

Yes

Starting price

$15.6 per month
4.6

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Best For Small Businesses

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MailerLite

MailerLite offers a streamlined, user-friendly experience with powerful automation, while Benchmark Email provides a more feature-rich platform. Choose MailerLite for simplicity and ease, or Benchmark Email for a comprehensive toolset.

  • Generous free plan.
  • Simple and clean interface.
  • Good automation features.
  • Limited integrations.
  • Basic reporting features.

Free plan?

Yes

Starting price

$10 per month
4.5

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Best For Budget-Friendly Plans

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Moosend

Moosend offers a user-friendly interface and powerful automation, while Benchmark Email provides extensive features. Moosend excels in ease of use and integration, making it ideal for those seeking efficiency without complexity.

  • Affordable pricing for small businesses.
  • Easy-to-use email editor.
  • Strong customer support.
  • Limited advanced features.
  • Basic or low-quality templates.

Free plan?

Yes

Starting price

$7 per month
4.4

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Best For Customer Support

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Constant Contact

Constant Contact offers robust email marketing tools and advanced automation, while Benchmark Email is more beginner-friendly with simpler features. Choose Constant Contact for comprehensive analytics and customization, or Benchmark Email for ease of use.

  • Strong event management features.
  • User-friendly interface.
  • Good customer support.
  • Limited automation capabilities.
  • Higher cost compared to competitors.

Free plan?

Yes

Starting price

$12 per month
4.3

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Best For CRM Integration

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Zoho Campaigns

Zoho Campaigns offers robust integration and advanced automation, while Benchmark Email provides a straightforward approach. Zoho's flexibility and comprehensive features make it ideal for businesses seeking a versatile marketing tool.

  • Affordable pricing.
  • Good integration with Zoho suite.
  • User-friendly interface.
  • Limited advanced features.
  • Occasional performance issues.

Free plan?

Yes

Starting price

4.2

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Best For Seamless Integrations

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Brevo

Brevo offers a user-friendly interface with advanced automation, while Benchmark Email provides a solid foundation for email marketing. Brevo excels in customization and analytics, making it a preferred choice for data-driven marketers.

  • User-friendly interface for beginners.
  • Comprehensive automation features.
  • Strong email deliverability rates.
  • Limited template customization options.
  • Occasional glitches in reporting.

Free plan?

Yes

Starting price

$8.08 per month
4.2

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Best For E-Commerce

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Omnisend

Omnisend offers a robust multi-channel marketing platform, while Benchmark Email focuses on email campaigns. Omnisend's integration of email, SMS, and push notifications provides a more comprehensive marketing solution, making it ideal for businesses seeking diverse outreach strategies.

  • Excellent for e-commerce businesses.
  • Seamless integration with online stores.
  • Powerful segmentation tools.
  • Limited features on free plan.
  • Can be overcomplicated for small teams.

Free plan?

Yes

Starting price

$16 per month
4.2

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Best For Personalization

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Drip

Drip excels in e-commerce marketing automation, offering advanced segmentation and personalization. Benchmark Email is more generalized, but Drip's tailored approach for online retailers makes it a superior choice for boosting sales and customer engagement.

  • Advanced automation tools.
  • Great for e-commerce.
  • Highly customizable workflows.
  • Steep learning curve.
  • Higher pricing for small businesses.

Free plan?

Yes

Starting price

$39 per month
4.1

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Best For Beginners

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Mailchimp

Mailchimp offers a comprehensive suite of marketing tools, while Benchmark Email provides a more straightforward approach. Mailchimp excels in automation and integrations, making it ideal for businesses looking to scale their marketing efforts.

  • Wide range of integrations available.
  • Intuitive drag-and-drop editor.
  • Robust analytics and reporting.
  • Pricing can increase quickly.
  • Limited customer support on free plans.

Free plan?

Yes

Starting price

$13 per month
4.1

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Best For E-Commerce Integration

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Klaviyo

Klaviyo excels in data-driven marketing with advanced analytics and seamless e-commerce integrations, while Benchmark Email offers a simpler, more straightforward approach. Choose Klaviyo for deeper insights and personalization, or Benchmark for ease of use.

  • Excellent for e-commerce marketing.
  • Powerful segmentation capabilities.
  • Strong analytics and reporting.
  • Can be expensive for small businesses.
  • Complex interface for beginners.

Free plan?

Yes

Starting price

$45 per month
4.1

0

Best For Design Flexibility

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Campaign Monitor

Campaign Monitor offers advanced email personalization and comprehensive analytics, while Benchmark Email provides a more straightforward approach. Campaign Monitor's seamless integrations and user-friendly editor make it a strong contender for businesses seeking enhanced email marketing capabilities.

  • Beautiful email templates.
  • Strong analytics and reporting.
  • Good customer support.
  • Higher pricing for small businesses.
  • Limited automation features.

Free plan?

Yes

Starting price

$12 per month

What To Look For In A Great Alternative To Benchmark Email?

Benchmark Email is known for its user-friendly interface, but as your marketing needs grow, you might require more advanced features. To make a smarter choice, it's essential to look for alternatives that address Benchmark Email’s limitations while offering better automation, analytics, and integration capabilities. Here are the key features and factors to consider when evaluating a Benchmark Email alternative.

  • Advanced Automation

    Seek email marketing platforms that offer sophisticated automation features, allowing you to create complex workflows and trigger-based campaigns. The best alternatives should provide tools for behavior-based automation, dynamic content, and multi-step journeys to enhance customer engagement.

  • Comprehensive Analytics

    Look for platforms with robust analytics capabilities, offering detailed insights into campaign performance, subscriber behavior, and conversion rates. Prioritize alternatives that provide real-time data, customizable reports, and predictive analytics to optimize your marketing strategies.

  • Seamless Integrations

    Choose email marketing tools that integrate effortlessly with your existing CRM, e-commerce, and social media platforms. The top alternatives should support a wide range of third-party integrations, enabling you to streamline operations and enhance your marketing ecosystem.

  • Personalization Options

    Opt for platforms that offer advanced personalization features, allowing you to tailor content based on subscriber preferences and behavior. The best alternatives should provide dynamic content, personalized recommendations, and segmentation tools to deliver relevant and engaging messages.

  • Template Customization

    Select email marketing tools that offer extensive template customization options, enabling you to create visually appealing and brand-consistent emails. The top alternatives should provide drag-and-drop editors, custom HTML options, and a variety of pre-designed templates for creative flexibility.

  • Mobile Optimization

    Ensure the platform you choose offers mobile optimization features, allowing your emails to display perfectly on any device. The best alternatives should provide responsive design tools, mobile previews, and testing capabilities to ensure a seamless user experience across all devices.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.