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64 Account-Based Marketing Statistics for 2025

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Martin Lunendonk

Last Update

Jan 18, 2025

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Account-based marketing (ABM) has revolutionized the B2B landscape, enabling businesses to focus on high-value accounts for maximum ROI. This article dives into the latest ABM statistics for 2025, highlighting its effectiveness, adoption trends, and actionable insights.

ABM Adoption and Growth

Account-based marketing has become a cornerstone strategy for B2B organizations.

  1. 87% of B2B marketers say ABM delivers higher ROI than other marketing efforts. Focusing on key accounts drives more measurable success. (ITSMA)
  2. 70% of B2B companies have a dedicated ABM program. ABM is no longer optional for businesses targeting high-value clients. (Demandbase)
  3. The ABM market is projected to grow to $2.3 billion by 2026. Rising adoption rates are fueling significant investment in ABM tools and strategies. (MarketsandMarkets)
  4. 94% of marketers say ABM aligns sales and marketing teams. ABM fosters collaboration, ensuring both teams focus on the same high-value accounts. (Marketo)
  5. ABM adoption grew by 13% in 2025. Increasing demand for personalized and targeted B2B strategies continues to drive its popularity. (Terminus)

ABM ROI and Effectiveness

ABM consistently outperforms traditional marketing methods, delivering exceptional ROI.

  1. ABM programs generate a 208% higher revenue than traditional B2B marketing. Personalized, account-focused strategies yield better results. (Forrester)
  2. 91% of marketers using ABM report larger deal sizes. ABM enables businesses to win higher-value clients. (HubSpot)
  3. 76% of companies achieve a positive ROI within the first year of ABM implementation. Faster results make it an attractive investment. (ITSMA)
  4. ABM campaigns increase customer lifetime value (CLV) by 35%. Long-term relationships with key accounts lead to sustained profitability. (Marketo)
  5. Companies using ABM close deals 50% faster. ABM’s targeted approach shortens the sales cycle by focusing on ready-to-buy accounts. (Demandbase)

Personalization in ABM

Personalization is at the heart of successful ABM campaigns, driving engagement and conversions.

  1. 85% of B2B buyers expect personalized interactions. Buyers want solutions tailored to their specific challenges. (Salesforce)
  2. 97% of marketers say ABM improves personalization efforts. Targeting individual accounts ensures tailored messaging and experiences. (Terminus)
  3. ABM campaigns see a 3x higher engagement rate when personalized. Customized messaging resonates more with target accounts. (Marketo)
  4. Dynamic content in ABM boosts conversion rates by 44%. Real-time personalization enhances the relevance of campaigns. (Instapage)
  5. 56% of marketers use AI-powered tools to personalize ABM campaigns. Automation and machine learning improve scalability and precision. (Forrester)

Sales and Marketing Alignment in ABM

ABM fosters closer collaboration between sales and marketing teams, creating a unified approach.

  1. 94% of organizations report improved sales and marketing alignment through ABM. Shared goals and account data foster teamwork. (Demandbase)
  2. Companies with aligned sales and marketing teams see 67% higher conversion rates. ABM ensures both teams focus on nurturing the same accounts. (Marketo)
  3. 89% of sales professionals believe ABM improves lead quality. ABM delivers highly targeted accounts that are more likely to convert. (HubSpot)
  4. Marketing and sales teams are 25% more productive with ABM. Clear roles and responsibilities eliminate redundancies and inefficiencies. (ITSMA)
  5. Organizations with ABM report 36% higher customer retention rates. Unified account management fosters long-term client relationships. (Forrester)

ABM Technology and Tools

Technology plays a crucial role in scaling ABM and improving its effectiveness.

  1. 80% of ABM practitioners rely on CRM platforms. Tools like Salesforce and HubSpot are essential for account tracking and management. (Demandbase)
  2. 65% of marketers use ABM platforms for campaign execution. Specialized tools streamline targeting, personalization, and reporting. (Terminus)
  3. AI adoption in ABM grew by 25% in 2025. Machine learning enables predictive analytics and real-time personalization. (Forrester)
  4. Automation reduces ABM campaign execution time by 50%. Automated workflows ensure faster delivery and scalability. (Marketo)
  5. Account data accuracy improves by 40% with integrated ABM platforms. Centralized systems ensure better decision-making and targeting. (Gartner)

Content Marketing in ABM

Content tailored to target accounts is critical to ABM success.

  1. Content relevance increases ABM engagement by 75%. Customized content resonates more with high-value accounts. (ITSMA)
  2. 92% of ABM practitioners use video content in campaigns. Personalized videos improve engagement and response rates. (Vidyard)
  3. Whitepapers and case studies drive 47% of ABM leads. High-value accounts prefer in-depth, problem-solving content. (HubSpot)
  4. Interactive content boosts ABM click-through rates by 60%. Tools like calculators, assessments, and quizzes engage target accounts more effectively. (Marketo)
  5. Content tailored for ABM leads to a 2x higher conversion rate. Personalized materials move accounts through the sales funnel faster. (DemandGen)

ABM and Customer Retention

ABM’s focus on personalized relationships boosts retention and loyalty.

  1. ABM improves customer retention rates by 36%. A deeper focus on existing accounts strengthens long-term relationships. (Forrester)
  2. 80% of businesses prioritize ABM for upselling and cross-selling. Personalized strategies identify additional opportunities within key accounts. (ITSMA)
  3. Customer churn drops by 20% with ABM. Account-focused communication ensures continuous engagement and satisfaction. (Demandbase)
  4. 75% of ABM practitioners use post-sale engagement strategies. ABM doesn’t stop at acquisition; it ensures long-term success. (Marketo)
  5. Upsell revenue increases by 30% through ABM. Building trust with existing accounts unlocks new revenue streams. (Gartner)

Challenges in ABM Implementation

Despite its success, ABM poses unique challenges for businesses.

  1. 49% of marketers struggle with data integration for ABM. Unifying account data across platforms is a common hurdle. (Forrester)
  2. 38% of businesses find scaling ABM efforts difficult. Personalization and account targeting are harder to manage as campaigns grow. (Demandbase)
  3. 47% of companies cite lack of alignment as a barrier to ABM success. Ensuring seamless collaboration between teams is critical. (ITSMA)
  4. ABM practitioners report a 30% increase in campaign costs compared to traditional methods. Higher investment is often required for tailored strategies. (Marketo)
  5. Training sales and marketing teams on ABM takes an average of 6 months. Proper onboarding ensures success but requires upfront time and effort. (HubSpot)
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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.